Analysis of Future Development Strategy of Automobile Paint

In the past 50 years, there has been a great change in the color and construction of automotive finishes, both from the base materials and topcoats. In the 1990s, environmental protection in the global region became more and more important, and automotive finishes began to change to waterborne automotive finishes.

Car topcoats are mainly enamels, mostly high gloss, with good mechanical properties and weatherability. At present, high-grade cars and cars mainly use amino resins, acrylic resins, alkyd resins, polyurethane resins, and solid polyesters as base materials. Inorganic pigments such as titanium white, phthalocyanine pigments, and organic pigments with bright colors and good weatherability are selected. And so on, in addition to adding some additives to achieve a satisfactory appearance and performance. At present, China is still basically using solvent-based automotive finishes. Some western developed countries have adopted water-based automotive finishes!

China's automotive coating development status China's total coating production in 2009 ranked first in the world, becoming a global paint production and consumer power. However, the quality and varieties of automotive coatings in China still lag behind. In a comprehensive view, the current development issue of China's automotive coatings is the lack of innovative technologies, backward production control technologies, and low levels of paint equipment. China's domestic brand-name automotive paint companies control the market share is very small, paint industry homogeneity competition is very serious, these make China's automotive paint companies profit margins become smaller, for a long time China's paint industry's average profit margin is less than 10%. Therefore, on another level, the space for the future development of automotive coatings in China is still very large!

China National Automotive Coatings Future Development Deployment Zhongan Consultant Coating Research Center believes that: China's future development strategy for automotive coatings is:

First, auto paint companies should change their concepts, establish a systematic understanding of the paint industry, and pave the way for independent innovation.

China's paint industry has always ignored the coating process in the process of development, and the general coating institutes and paint manufacturers do not pay attention to the actual application of the paint. Its sales and service staff also lacked relevant expertise in painting. Although some companies are aware of the lack of this piece and have made corresponding measures, compared with joint ventures or advanced foreign companies, this aspect is still a weak link! Therefore, paint companies should stick to the integration of paint and coating. This will have more room for development.

Second, learn from experience and independent innovation In recent years, China's auto industry and automotive coatings industry introduced projects abound, the world-renowned auto companies and automotive coatings companies have entered the Chinese market. In the period when there is a lack of funds and technology, the strategy of changing technology and funds with the market is correct. Under the background of economic globalization and regional integration, it has become difficult for peoples and the world to separate. However, if you always rely on the introduction of a brand that does not have its own, it is subject to human control! Therefore, China's automotive coatings companies must be good at independent innovation in order to have their own real market!

Third, take the road of internationalization China's auto paint industry in the creation of independent innovation system to take advantage of our national conditions to play our advantages, but also to integrate some of the advanced technology at home and abroad, improve the core competitiveness of China's paint industry, so the paint industry for foreign-funded enterprises also The cooperation and innovation gradually lead to internationalization!