The grim situation brought about by the financial crisis did not make the Boshen tool "injured." The reporter learned that due to the rapid adjustment of sales strategy and product structure, Boshen Tools achieved several growth in 2008.
In 2008, Boshen Tools achieved sales revenue of 389 million yuan, of which foreign trade sales revenue was more than 26 million US dollars, and net profit was 55.31 million yuan, both of which had a certain growth compared with the previous year. In 2009, the company expects to realize sales income of 430 million yuan and net profit of 60 million yuan.
How can Boshen tools stabilize the market and maintain growth? "Using the leading position of the industry, giving full play to the advantages of technology and brand, taking the initiative to attack, actively expanding the international and domestic markets, strengthening management internally, tapping potentials, and adopting various measures to reduce costs." Boshen faces market changes The "business" should be able to give inspiration to many companies.
Rapid response to expand the market
The main market for the export of Boshen Tools is the European and American markets. In recent years, the import volume of diamond tools has been growing rapidly year after year. However, due to the financial crisis, the European and American markets have become increasingly deserted in 2008.
Faced with this situation, the company responded quickly, adjusted its sales strategy in a timely manner, and actively developed new blank markets while continuing to do well in the original market and customers. These markets include the Nordic market including the UK and Eastern Europe including Russia. Market, African and Australian markets, Middle East markets, Asian markets except China and Southeast Asia. At the same time, we will seize the opportunity of the financial crisis in Southeast Asia and take advantage of the geographical advantages of Singapore companies to increase the expansion of the regional market. In 2008, the company's exports of products to Southeast Asia increased significantly.
In the international diamond tool market, professional diamond tools account for about half of the entire diamond tool market. The professional products required by the international market are high in content, rich in profits, and in large demand. Further increasing the development of professional markets and expanding the sales of professional products in the international market is an important part of the development strategy of diamond tools.
In 2006, Boshen Tools began the development of professional diamond tools, and successively developed concrete saw blades, asphalt sheets, tile sheets, stone drill bits, stone grinding discs and other products. After the financial crisis, the company adjusted its product structure, increased the production and sales ratio of professional products, and accelerated the development and promotion of products in the professional market, and achieved good results.
Innovative sales model highlights its own brand
Boshen Tools in Singapore and Malaysia, “Bo Shen†has become a well-known brand in the industry. With the expansion of the company's sales market in Thailand, Vietnam, Indonesia, India and other countries, the influence of Boshen brand in the local area has gradually increased. . Due to the excellent quality of the company's products and timely after-sales service, the brand effect of product sales is very obvious.
In 2008, “Boshen†sales in the Southeast Asia region grew rapidly.
Since 2006, the price of non-ferrous metal powder, the main raw material for the production of Boshen Tools, has risen sharply, which has brought some pressure on production and operation. Because it is a leading company in the industry, the company has used the advantages in product pricing to appropriately increase the sales price and alleviate the cost pressure caused by the rising price of some raw materials.
In the second half of 2008, after the financial crisis, the prices of major raw materials including non-ferrous metal powders showed a significant decline. The company decisively lowered the price of domestic products, and the price effect was very obvious, which made the company's domestic sales in 2008. Income has maintained a good momentum of sustained growth.
In the face of the international financial crisis, the state has introduced a 4 trillion yuan investment plan and a package of economic stimulus plans, and the increased investment will be mainly used for the construction of affordable housing projects, public infrastructure such as roads, railways and airports, and post-disaster reconstruction. This will directly drive the market demand for all kinds of construction machinery and tool consumables.
In this context, Boshen Tools innovative sales model:
First, strengthen contact with large domestic construction companies, stone processing enterprises, and tile production enterprises for long-term cooperation;
The second is to directly cooperate with major customers such as professional companies to carry out supporting sales. In 2008, the company developed large customers such as Haier, and the company's products directly entered the terminal market through its centralized procurement;
The third is to carry out online sales, making it a useful supplement to traditional sales methods.
In 2008, Boshen Tools achieved sales revenue of 389 million yuan, of which foreign trade sales revenue was more than 26 million US dollars, and net profit was 55.31 million yuan, both of which had a certain growth compared with the previous year. In 2009, the company expects to realize sales income of 430 million yuan and net profit of 60 million yuan.
How can Boshen tools stabilize the market and maintain growth? "Using the leading position of the industry, giving full play to the advantages of technology and brand, taking the initiative to attack, actively expanding the international and domestic markets, strengthening management internally, tapping potentials, and adopting various measures to reduce costs." Boshen faces market changes The "business" should be able to give inspiration to many companies.
Rapid response to expand the market
The main market for the export of Boshen Tools is the European and American markets. In recent years, the import volume of diamond tools has been growing rapidly year after year. However, due to the financial crisis, the European and American markets have become increasingly deserted in 2008.
Faced with this situation, the company responded quickly, adjusted its sales strategy in a timely manner, and actively developed new blank markets while continuing to do well in the original market and customers. These markets include the Nordic market including the UK and Eastern Europe including Russia. Market, African and Australian markets, Middle East markets, Asian markets except China and Southeast Asia. At the same time, we will seize the opportunity of the financial crisis in Southeast Asia and take advantage of the geographical advantages of Singapore companies to increase the expansion of the regional market. In 2008, the company's exports of products to Southeast Asia increased significantly.
In the international diamond tool market, professional diamond tools account for about half of the entire diamond tool market. The professional products required by the international market are high in content, rich in profits, and in large demand. Further increasing the development of professional markets and expanding the sales of professional products in the international market is an important part of the development strategy of diamond tools.
In 2006, Boshen Tools began the development of professional diamond tools, and successively developed concrete saw blades, asphalt sheets, tile sheets, stone drill bits, stone grinding discs and other products. After the financial crisis, the company adjusted its product structure, increased the production and sales ratio of professional products, and accelerated the development and promotion of products in the professional market, and achieved good results.
Innovative sales model highlights its own brand
Boshen Tools in Singapore and Malaysia, “Bo Shen†has become a well-known brand in the industry. With the expansion of the company's sales market in Thailand, Vietnam, Indonesia, India and other countries, the influence of Boshen brand in the local area has gradually increased. . Due to the excellent quality of the company's products and timely after-sales service, the brand effect of product sales is very obvious.
In 2008, “Boshen†sales in the Southeast Asia region grew rapidly.
Since 2006, the price of non-ferrous metal powder, the main raw material for the production of Boshen Tools, has risen sharply, which has brought some pressure on production and operation. Because it is a leading company in the industry, the company has used the advantages in product pricing to appropriately increase the sales price and alleviate the cost pressure caused by the rising price of some raw materials.
In the second half of 2008, after the financial crisis, the prices of major raw materials including non-ferrous metal powders showed a significant decline. The company decisively lowered the price of domestic products, and the price effect was very obvious, which made the company's domestic sales in 2008. Income has maintained a good momentum of sustained growth.
In the face of the international financial crisis, the state has introduced a 4 trillion yuan investment plan and a package of economic stimulus plans, and the increased investment will be mainly used for the construction of affordable housing projects, public infrastructure such as roads, railways and airports, and post-disaster reconstruction. This will directly drive the market demand for all kinds of construction machinery and tool consumables.
In this context, Boshen Tools innovative sales model:
First, strengthen contact with large domestic construction companies, stone processing enterprises, and tile production enterprises for long-term cooperation;
The second is to directly cooperate with major customers such as professional companies to carry out supporting sales. In 2008, the company developed large customers such as Haier, and the company's products directly entered the terminal market through its centralized procurement;
The third is to carry out online sales, making it a useful supplement to traditional sales methods.
Anti-Root Puncture Waterproof Membrane,Anti Roof Puncture Bitumen Waterproof Membrane,Anti-Root Bitumen Membrane
Choice-Link Trading Co., Ltd. , http://www.wfwaterproof.com