After China's e-commerce e-commerce experienced four major eras: the start-up phase, the embryonic phase, the development phase, and the stabilization phase, it entered the era of e-commerce Version 5. The corporate post office will become the main force in e-mail marketing. E-commerce V5 era, with the characteristics of active marketing, corporate single marketing model will be powerless, diversified marketing model has become the trend of the times; E-mail marketing (EDM) will become the company's first choice for low-cost marketing.
If the hardware company wants to effectively play the E-mail marketing function, please pay attention to "E-mail marketing ten bogey":
1. Spamming There are experts who suggest that there are two constant rules for unlicensed e-mail: First, do not send it; second, if you plan to do it only once, please refer to the first one. Using email marketing tools, you can only send to those who have been previously licensed (there are many ways to obtain the recipient's permission, such as membership, mailing lists, newsletters, etc.).
2. The e-mail has no subject or the subject is not clear The e-mail subject is the earliest information the recipient can see. The content of the e-mail can attract attention. The subject plays a very important role. The subject of the email should be concise so that the recipient can decide whether or not to continue reading the email. Some people think wisely that the ingenuity theme can attract people's attention and use topics that are irrelevant to the content, and even make a mystery. Try three examples: (1) No response from the subject addressee: Who is the sender? If you do not know, delete the mail. (2) Theme: "Old friend, hello!" Respondent's reaction: Which old friend? Not knowing you, it's advertising mail! What kind of friend is it? It's definitely the kind of "mastery!" ) Topic: "Re: Please help me find xx information" Respondent's response: It seems that I am asking you to send an e-mail! It must be to promote your own website. This is indeed the case. The content of the e-mail is: "Xiao Wang: I'll help you find information on xx. The website address is http://......" Obviously it is an advertising message, but it seems that it is a misdirected e-mail. - Who? You!
3. Hide the sender's name This kind of email gives people the feeling that what the sender is doing is unsuitable. Otherwise, why would normal business activities be afraid of leaking their true colors? The credibility of such an e-mail message How high is it? There are also some emails that write the senders as "the president of the United States," "your friends," "beautiful girls," and so forth. In fact, no matter how disguised you are, your sending address will still be easily detected. To carry out online marketing activities, or in good faith it!
4. E-mail Content Miscellaneous E-mail campaigns are different from newspapers, magazines, and other printed media. The larger the size, the more powerful and discouraged the company can be. E-mail should strive for simple content. Express your point of appeal with the simplest content. If necessary, you can give a link (URL) about the details. If the recipient is interested, he will actively click on the content of your link. Otherwise, there is no value in the content, and it can only cause resentment to the recipient. Moreover, for those who use free e-mails, because of space limitations, too many e-mails are certainly the first choice to be deleted. According to experience, each email should not exceed 7K bytes.
5. The e-mail content is in the form of an attachment. Some senders take the trouble to save time, and inserting one or more files of different formats into the e-mail content as attachments saves time and trouble for the recipient. Since the operating system and application software used by each person may differ, the contents of the attachment may not be open to the recipient. For example, if your attachment is a POWERPOINT format document, and I do not have such a processing tool at all, what is your attachment? What is the value? Moreover, even with the same application software, people who have had experience in using the software know that opening the attachment is a cumbersome task, especially for emails that are not of much interest to them, so do not bother to open it! Use plain text documents. Arrange the content as much as possible in the body of the message. Do not use attachments unless you insert images, sounds, etc.