The 28th Shenzhen International Furniture Exhibition officially kicked off on March 19, featuring an exhibition area of 160,000 square meters. As in previous years, the event not only showcased the latest models from Chinese furniture brands in 2013 but also brought in renowned Italian design brands and high-end customized furniture from both domestic and international markets. The Furniture Shopping Guide will provide a comprehensive coverage of the grand event throughout the fair, offering the latest updates on the Shenzhen Furniture Fair and giving you the opportunity to meet senior executives from leading furniture brands at the exhibition site. Here is a detailed interview report.
Interview Guest: Zhao Jinxin, Count of Wujin MG
Zhao Jixin, Chairman of Jiangsu Jixin Home Furnishing Co., Ltd.
Furniture Shopping Guide: Hello everyone, I’m GO Jiaju, a reporter from the Furniture Shopping Guide. At the 28th Shenzhen International Furniture Fair, we were fortunate enough to have an interview with Mr. Zhao, the chairman of Wujin MG.
Hello Mr. Zhao, today is the second day of the Shenzhen Furniture Fair. What do you think of the overall performance of the exhibition so far?
Zhao Jixin: Today is the second day of the exhibition, and the foot traffic at our booth is still impressive. We’ve organized nearly 20 reception staff for this event, yet we’re still overwhelmed. It’s hard for us to even take a break. The number of visitors has exceeded our expectations. According to the data we’ve gathered so far, there are nearly 80 potential dealers interested in signing with us. And about 20 dealers have already paid deposits on-site. Overall, the exhibition has been quite successful. We hope more people will come to visit our booth.
Furniture Shopping Guide: As far as I know, this is not the first time that the “Wujin MG†brand has appeared at the Shenzhen Furniture Fair. What are the differences compared to previous exhibitions?
Zhao Jixin: Our Wujin MG uses authentic Gabon Ukrainian wood from South Africa. We have also introduced new product designs and created a more innovative product series. Our design and production concepts continue to evolve, aiming to offer consumers a better lifestyle experience. At the same time, we remain committed to quality and service, ensuring that both dealers and consumers receive high-quality furniture products.
Furniture Shopping Guide: What policies does Wujin MG have for its dealers this year?
Zhao Jixin: First, pricing. We focus on helping distributors launch products in the market by offering them the lowest possible prices. Second, delivery. Once a dealer places an order, we ensure quick delivery without delays. Third, after-sales service. Wujin MG has dedicated staff to handle after-sales issues, ensuring everything is taken care of so dealers can operate worry-free.
Furniture Shopping Guide: In recent years, the consumer market has become more mature, and consumers have shifted from buying products to choosing brands. What qualities do you think a preferred furniture brand should have?
Zhao Jixin: To become a preferred furniture brand, I believe it needs three key qualities: integrity, quality, and social responsibility. Integrity means being honest with dealers, customers, and suppliers. Quality means maintaining consistent and long-lasting standards. Social responsibility means that our products serve consumers, and we also take responsibility for their impact on society.
Furniture Shopping Guide: With e-commerce increasingly influencing all industries, how do you think the furniture industry can effectively utilize this tool?
Zhao Jixin: E-commerce brings undeniable benefits, but the furniture industry shouldn’t blindly follow trends. Wujin MG focuses on online promotion, such as our furniture shopping network. We are launching 3D showrooms online and continuously explore digital solutions. However, we believe that whether online or offline, it's just a marketing method. The real key lies in internal strength. Wujin MG will continue to deliver the best products and services to consumers and distributors.
Furniture Shopping Guide: Thank you, Mr. Zhao, for accepting this interview. We wish Wujin MG a successful exhibition and great success!
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