In 2010, China's economic situation is facing a very complex development environment. Due to the post-crisis era, the inconsistencies in the pace of economic recovery in various countries, and the unbalanced economic development, the economic environment in which the ceramic industry in Fujian Province is located remains unpredictable. 2011 is also destined to be a year full of variables. In order for everyone to understand the coming year, there is a general judgment on the development of the new year for the following analysis.
In 2010, the pace of upgrading and transformation accelerated the achievement of energy saving and emission reduction. 1. The economic operation of the ceramic industry in Fujian Province in 2010 was analyzed. From January to October, China's production of wall and floor tiles was 6.410 billion square meters. Fujian Province ranked second in production, 1.283 billion square meters, accounting for 20.02% of the country. From January to September, daily production of daily-use ceramics in Fujian Province was 13.85 million. 2.42%; production of 2.929 million sanitary ceramics, an increase of 85.92%. Export situation: From January to November, Quanzhou exported a total of 6081 batches of ceramics for daily use with a value of US$109 million, an increase of 81.04% and 82.02% year-on-year respectively, of which exports exceeded the US$100 million mark for the first time, setting a record high, and export value. It accounts for 97% of Fujian Province.
2. The pace of upgrading and transformation of the ceramic sanitary ware industry has accelerated. On May 19th, the newly planned Platinum Industrial Park in Minqing County was officially started construction. The park area is 988.82 hectares. The Baijin Industrial Park will be built into the largest industrial park in Minqing County. The medical and food processing industry, the new type building materials industry, the mechanical processing industry and the industries of bags, watches, textiles, shoes and hats, and other industries are well-supported and ecologically beautiful modern integrated industrial parks. The purpose of establishing the Platinum Industrial Park is to introduce new high-tech industries, integrate the existing local ceramic sanitary ware industry, and promote the promotion of related manufacturing industries. This is also the purpose of upgrading the ceramic sanitary ware industry in Minqing. In addition to Minqing, this year's ceramic sanitary ware company in Jinjiang has once again set off from the rest of the world, and has moved to the upsurges of investing in factories in Zhangzhou, Fujian, Dangyang, Hubei, and Zhangzhou, Guangxi. Currently, there are 13 ceramic companies contracted to Changtai Changzhou. County, Jinjiang Haoshan Ceramics Co., Ltd., Jinjiang Hengda Ceramics Co., Ltd., and Jinjiang Jincheng Ceramics Co., Ltd. also went to invest in Danyang, Hubei Province; Fujian Nan'an Xiejin Ceramics Co., Ltd. requisitioned 600 mu of land and floor tiles in the Wuzhou Ceramic Industrial Park of Guangxi. It is expected that the first phase of the project will be completed and put into production in early 2011.
3. Increased awareness of environmental protection and significant achievements in energy conservation and emission reduction. Since the beginning of this year, the awareness of environmental protection awareness and energy-saving and emission reduction in ceramic sanitary ware companies in Fujian Province has been enhanced. With scientific and technological innovation as the guide, the company has taken the path of cleaner production and upgraded the ceramic sanitary ware industry. Jinjiang Ceramic Sanitary Ware Co., Ltd. will use stone powder instead of the base material of feldspar in porcelain clay to burn ceramic wall tiles, which greatly reduces the cost of ceramic sanitary enterprises to purchase china clay and also reduces the pollution of stone powder; Dehua County has so far built or rebuilt electric tunnels. 161 kiln, 163 natural gas industrial users, annual energy saving and consumption reduction of 37,000 tons standard coal, cost savings of 150 million yuan; a special study to clean up the production of waste gas and waste water, the Provincial Science and Technology Department to carry out demonstration of technological innovation in Minqing Red Leaf, so that Minqing ceramics production fully entered the "cleaner production" era. All in all, in 2010, the ceramic sanitary ware industry in Fujian Province achieved significant results in terms of environmental protection, energy conservation and emission reduction.
4. The construction of technical reform projects continued to advance. Jinjiang Wanli Porcelain Co., Ltd., the world's largest ceramic solar energy technology project, has settled in Chenzhou and covers an area of ​​more than 1,100 mu. It plans to complete a fixed asset investment of RMB 1 billion in 2010-2012. After the completion of the project, 12 production lines will be built to produce black porcelain solar panels. Ceramic sanitary ware products, with an annual output value of more than 2 billion yuan, and an annual taxation of over 150 million yuan, will become the largest ceramic solar panel production base, R&D and sales center in the country and even in the world; Dehua has provincial and municipal skills. 16 projects were completed, and 256.04 million yuan in fixed assets investment was completed; 20 enterprises, including Jintao, Zhongtao and Jiaxing, had completed the technological transformation and put into production. The new growth company Fujian Daye Ceramics Co., Ltd. was the first in the province. The original production line of the polished brick production enterprise, which invested more than 100 million yuan, was originally put into production at Huaxia Ceramics Network in early July. Its fuel uses clean energy and natural gas.
5. Enterprises seize business opportunities and expand their visibility. The hosting of the “Expo†in Shanghai brought excellent business opportunities for the high-value-added boutique marketing of the ceramic sanitary ware industry in Fujian Province. Dehua County’s long-established ceramic boutique “China Red†and “China White†all showed their talents and won great favors. . The world's first hand-made large-scale orphan porcelain sculpture "Expo and Ding" produced by Dehua Ceramics Master Chen Renhai will be held in the third exhibition hall of the Fujian Museum as a treasure house of the town hall during the "Expo" period. In addition, Jinjiang Huatai Group's solar energy ceramic plates with high-tech products with milestones of clean energy are exhibited at the Shanghai World Expo Material Museum, while the black porcelain composite ceramic hollow solar heat collector plates (abbreviated as black porcelain solar panels) were selected by the Shanghai World Expo. At the roof of the Expo Village Management Center.
6. The influence of various unfavorable factors on the ceramic sanitary ware industry in Fujian Province. The international debt crisis in Europe, frequent exchanges of gun smoke and anti-dumping incidents, as well as the excessive supply of excess domestic demand caused by excess real estate control, excessive production capacity, and excessive increase in production costs caused by workers’ wages, etc. The normal operation of sanitary companies has caused many difficulties.
In 2011, it will be difficult to increase the export industry structure adjustment will further strengthen the 2011 ceramic sanitary industry development situation will be like? To tell the truth, this is a topic that even economists cannot predict. However, as a Tao industry person, I still want to make some guesses from my own point of view.
First, the difficulty of exports increased, trade barriers increased Quanzhou, Fujian Province, the amount of daily ceramic exports exceeded the 100 million US dollars mark for the first time, a record high, in this regard thanks to the improvement of the market, especially the improvement of new markets, also Thanks to the purchasing power accumulated by the financial crisis, the export environment is becoming more and more complex. There are more and more uncontrollable factors. This is mainly manifested in:
1, foreign trade protectionism has risen, and the resistance of exports will increase. In recent years, foreign countries have conducted investigations against us in anti-dumping cases. It can be predicted that more and more of this situation will be in the future, and the resistance of China's ceramic exports will increase.
2. The appreciation of *** is unavoidable and the value advantage is getting smaller and smaller. Since the beginning of this year, the United States has resorted to high-pressure measures to force appreciation. Recently, even some emerging market countries have joined the ranks of the escalating pressure, if the Chinese government Unable to withstand this pressure, the impact of excessive appreciation of the industry on the industry will be very large.
Second, the national real estate regulation and control policy will further affect the real estate market of the ceramic industry and the development of our ceramic industry. The continuously rising housing prices have attracted the attention of the central government. From this, we started a series of measures to control and curb housing prices. We hope to Suppresses the irrational rise in house prices. The regulation of the property market this year is unprecedented. The purchase restriction on September 29 is also the strictest in history. However, the pressure of housing prices has not yet been eliminated. Some house prices in the country after the purchase restriction are still rising. Some experts predict that next year’s Housing prices will continue to rise and deteriorate, so the next stage of the property market trend, what kind of policy will be introduced next year, pending our observation. However, it is certain that if the current trend is to continue, more stringent control policies are bound to be introduced, will give the impact of the ceramic sanitary ware industry in Fujian Province, companies should make full ideological preparation, and plan a good response and practical Approach.
3. The structural adjustment of the ceramic sanitary ware industry will be further enhanced along with the strengthening of the supervision of the country's high-consumption and high-pollution industries. The structural adjustment of the ceramic sanitary ware industry will not be limited to shutting down several backward production lines to the new industrial park enclosure. It is so simple to build a factory. In addition, under the pressure of energy-saving and emission-reduction, some local governments have imposed power cuts on ceramic enterprises, and companies are on thin ice; together with the prices of ceramic raw materials, coal, and glaze, the prices have risen undoubtedly. Adding to the frost. All these have sounded the alarm for ceramic sanitary ware companies in Fujian Province. Ceramic sanitary ware companies in Fujian Province only work hard to improve their internal quality and focus on improving product quality, brand building, and improving after-sales service. As a breakthrough, they can enhance the strength of enterprises and achieve a steady increase in production, which in turn promotes the ceramic sanitary ware industry structure in Fujian Province. Gradually optimize.
In the ceramic industry in 2010, the ceramic sanitary ware industry in Fujian Province has maintained steady growth, and the pace of industrial upgrading has accelerated. Faced with more complex and ever-changing environment in 2011, ceramic sanitary ware enterprises in Fujian Province should continuously improve product quality, increase the added value of products, increase the visibility of enterprises, and innovate marketing methods in order to be able to stand on the forefront.
In 2010, the pace of upgrading and transformation accelerated the achievement of energy saving and emission reduction. 1. The economic operation of the ceramic industry in Fujian Province in 2010 was analyzed. From January to October, China's production of wall and floor tiles was 6.410 billion square meters. Fujian Province ranked second in production, 1.283 billion square meters, accounting for 20.02% of the country. From January to September, daily production of daily-use ceramics in Fujian Province was 13.85 million. 2.42%; production of 2.929 million sanitary ceramics, an increase of 85.92%. Export situation: From January to November, Quanzhou exported a total of 6081 batches of ceramics for daily use with a value of US$109 million, an increase of 81.04% and 82.02% year-on-year respectively, of which exports exceeded the US$100 million mark for the first time, setting a record high, and export value. It accounts for 97% of Fujian Province.
2. The pace of upgrading and transformation of the ceramic sanitary ware industry has accelerated. On May 19th, the newly planned Platinum Industrial Park in Minqing County was officially started construction. The park area is 988.82 hectares. The Baijin Industrial Park will be built into the largest industrial park in Minqing County. The medical and food processing industry, the new type building materials industry, the mechanical processing industry and the industries of bags, watches, textiles, shoes and hats, and other industries are well-supported and ecologically beautiful modern integrated industrial parks. The purpose of establishing the Platinum Industrial Park is to introduce new high-tech industries, integrate the existing local ceramic sanitary ware industry, and promote the promotion of related manufacturing industries. This is also the purpose of upgrading the ceramic sanitary ware industry in Minqing. In addition to Minqing, this year's ceramic sanitary ware company in Jinjiang has once again set off from the rest of the world, and has moved to the upsurges of investing in factories in Zhangzhou, Fujian, Dangyang, Hubei, and Zhangzhou, Guangxi. Currently, there are 13 ceramic companies contracted to Changtai Changzhou. County, Jinjiang Haoshan Ceramics Co., Ltd., Jinjiang Hengda Ceramics Co., Ltd., and Jinjiang Jincheng Ceramics Co., Ltd. also went to invest in Danyang, Hubei Province; Fujian Nan'an Xiejin Ceramics Co., Ltd. requisitioned 600 mu of land and floor tiles in the Wuzhou Ceramic Industrial Park of Guangxi. It is expected that the first phase of the project will be completed and put into production in early 2011.
3. Increased awareness of environmental protection and significant achievements in energy conservation and emission reduction. Since the beginning of this year, the awareness of environmental protection awareness and energy-saving and emission reduction in ceramic sanitary ware companies in Fujian Province has been enhanced. With scientific and technological innovation as the guide, the company has taken the path of cleaner production and upgraded the ceramic sanitary ware industry. Jinjiang Ceramic Sanitary Ware Co., Ltd. will use stone powder instead of the base material of feldspar in porcelain clay to burn ceramic wall tiles, which greatly reduces the cost of ceramic sanitary enterprises to purchase china clay and also reduces the pollution of stone powder; Dehua County has so far built or rebuilt electric tunnels. 161 kiln, 163 natural gas industrial users, annual energy saving and consumption reduction of 37,000 tons standard coal, cost savings of 150 million yuan; a special study to clean up the production of waste gas and waste water, the Provincial Science and Technology Department to carry out demonstration of technological innovation in Minqing Red Leaf, so that Minqing ceramics production fully entered the "cleaner production" era. All in all, in 2010, the ceramic sanitary ware industry in Fujian Province achieved significant results in terms of environmental protection, energy conservation and emission reduction.
4. The construction of technical reform projects continued to advance. Jinjiang Wanli Porcelain Co., Ltd., the world's largest ceramic solar energy technology project, has settled in Chenzhou and covers an area of ​​more than 1,100 mu. It plans to complete a fixed asset investment of RMB 1 billion in 2010-2012. After the completion of the project, 12 production lines will be built to produce black porcelain solar panels. Ceramic sanitary ware products, with an annual output value of more than 2 billion yuan, and an annual taxation of over 150 million yuan, will become the largest ceramic solar panel production base, R&D and sales center in the country and even in the world; Dehua has provincial and municipal skills. 16 projects were completed, and 256.04 million yuan in fixed assets investment was completed; 20 enterprises, including Jintao, Zhongtao and Jiaxing, had completed the technological transformation and put into production. The new growth company Fujian Daye Ceramics Co., Ltd. was the first in the province. The original production line of the polished brick production enterprise, which invested more than 100 million yuan, was originally put into production at Huaxia Ceramics Network in early July. Its fuel uses clean energy and natural gas.
5. Enterprises seize business opportunities and expand their visibility. The hosting of the “Expo†in Shanghai brought excellent business opportunities for the high-value-added boutique marketing of the ceramic sanitary ware industry in Fujian Province. Dehua County’s long-established ceramic boutique “China Red†and “China White†all showed their talents and won great favors. . The world's first hand-made large-scale orphan porcelain sculpture "Expo and Ding" produced by Dehua Ceramics Master Chen Renhai will be held in the third exhibition hall of the Fujian Museum as a treasure house of the town hall during the "Expo" period. In addition, Jinjiang Huatai Group's solar energy ceramic plates with high-tech products with milestones of clean energy are exhibited at the Shanghai World Expo Material Museum, while the black porcelain composite ceramic hollow solar heat collector plates (abbreviated as black porcelain solar panels) were selected by the Shanghai World Expo. At the roof of the Expo Village Management Center.
6. The influence of various unfavorable factors on the ceramic sanitary ware industry in Fujian Province. The international debt crisis in Europe, frequent exchanges of gun smoke and anti-dumping incidents, as well as the excessive supply of excess domestic demand caused by excess real estate control, excessive production capacity, and excessive increase in production costs caused by workers’ wages, etc. The normal operation of sanitary companies has caused many difficulties.
In 2011, it will be difficult to increase the export industry structure adjustment will further strengthen the 2011 ceramic sanitary industry development situation will be like? To tell the truth, this is a topic that even economists cannot predict. However, as a Tao industry person, I still want to make some guesses from my own point of view.
First, the difficulty of exports increased, trade barriers increased Quanzhou, Fujian Province, the amount of daily ceramic exports exceeded the 100 million US dollars mark for the first time, a record high, in this regard thanks to the improvement of the market, especially the improvement of new markets, also Thanks to the purchasing power accumulated by the financial crisis, the export environment is becoming more and more complex. There are more and more uncontrollable factors. This is mainly manifested in:
1, foreign trade protectionism has risen, and the resistance of exports will increase. In recent years, foreign countries have conducted investigations against us in anti-dumping cases. It can be predicted that more and more of this situation will be in the future, and the resistance of China's ceramic exports will increase.
2. The appreciation of *** is unavoidable and the value advantage is getting smaller and smaller. Since the beginning of this year, the United States has resorted to high-pressure measures to force appreciation. Recently, even some emerging market countries have joined the ranks of the escalating pressure, if the Chinese government Unable to withstand this pressure, the impact of excessive appreciation of the industry on the industry will be very large.
Second, the national real estate regulation and control policy will further affect the real estate market of the ceramic industry and the development of our ceramic industry. The continuously rising housing prices have attracted the attention of the central government. From this, we started a series of measures to control and curb housing prices. We hope to Suppresses the irrational rise in house prices. The regulation of the property market this year is unprecedented. The purchase restriction on September 29 is also the strictest in history. However, the pressure of housing prices has not yet been eliminated. Some house prices in the country after the purchase restriction are still rising. Some experts predict that next year’s Housing prices will continue to rise and deteriorate, so the next stage of the property market trend, what kind of policy will be introduced next year, pending our observation. However, it is certain that if the current trend is to continue, more stringent control policies are bound to be introduced, will give the impact of the ceramic sanitary ware industry in Fujian Province, companies should make full ideological preparation, and plan a good response and practical Approach.
3. The structural adjustment of the ceramic sanitary ware industry will be further enhanced along with the strengthening of the supervision of the country's high-consumption and high-pollution industries. The structural adjustment of the ceramic sanitary ware industry will not be limited to shutting down several backward production lines to the new industrial park enclosure. It is so simple to build a factory. In addition, under the pressure of energy-saving and emission-reduction, some local governments have imposed power cuts on ceramic enterprises, and companies are on thin ice; together with the prices of ceramic raw materials, coal, and glaze, the prices have risen undoubtedly. Adding to the frost. All these have sounded the alarm for ceramic sanitary ware companies in Fujian Province. Ceramic sanitary ware companies in Fujian Province only work hard to improve their internal quality and focus on improving product quality, brand building, and improving after-sales service. As a breakthrough, they can enhance the strength of enterprises and achieve a steady increase in production, which in turn promotes the ceramic sanitary ware industry structure in Fujian Province. Gradually optimize.
In the ceramic industry in 2010, the ceramic sanitary ware industry in Fujian Province has maintained steady growth, and the pace of industrial upgrading has accelerated. Faced with more complex and ever-changing environment in 2011, ceramic sanitary ware enterprises in Fujian Province should continuously improve product quality, increase the added value of products, increase the visibility of enterprises, and innovate marketing methods in order to be able to stand on the forefront.