Last year, the 12th China International Public Safety Expo (CPSE) held in Shenzhen, South China, attracted more than 1,300 companies in nearly 40 countries and regions around the world. They competed with nearly 60,000 kinds of technology products. The show's grand occasion triggered a burst of enthusiasm and discussion in the security industry. After the upsurge, as the media, more observations and reflections will be made. We will conduct in-depth analysis on the topic of “how to choose security companies in the face of numerous exhibitions†and hope to give some inspiration to exhibitors.
Why participate in exhibitions Exhibitions are promotional activities that showcase products and technologies to expand channels, promote sales, and spread brands. With the subdivision of security products and fierce market competition, product promotion through participation in various industry exhibitions has become one of the important business activities of the company. The charm of the security exhibition lies in the fact that the characteristics of the product can be delivered on the spot and communicated directly with the target customers and the purpose of commercial cooperation can be achieved in a short period of time. This is unmatched by any other media propaganda.
Why do companies need to exhibit? The first is the need for market expansion. The fierce competition in the security market, especially the financial crisis, companies to better resist the "cold" development, choose to participate in the exhibition can directly contact a large number of engineering customers and customers; second, this is also security The need for product marketing. We all know that large-scale security companies at home and abroad are very good at displaying new products and technologies at the show, and looking for agency cooperation, establishing brand awareness, and establishing horizontal links with the industry.
Because the engineering contractors, distributors (agents) and terminal consumers of the exhibition can lay a solid foundation for the smooth development of the company's marketing in the future; finally, the need for the company's own image propaganda. As a very effective and direct publicity campaign, the publicity effect of the security exhibition is different from media propaganda, and the revenue effect is often higher than that of advertising in the media. In short, security companies effectively use the means of participating in the exhibition to find new target customers and new cooperation opportunities, while increasing insights, updating concepts and developing ideas.
What kind of trade fairs will be faced with a series of questions such as whether to participate in the exhibition, what benefits the exhibitors can bring to the company, how to make full use of the information for the exhibition to disseminate the company, how to compete with a strong opponent on the same stage, etc. All will be puzzled. Therefore, it is very important what kind of security exhibition you choose.
With the rapid development of the exhibition economy, security exhibitions have become a “fat†for everyone to compete for. Some exhibitions have nothing to do with security but “play with the ball†to increase the scope of inviting exhibitions. At the same time, two exhibitions in the same city were held at the same time. The phenomenon also occurs from time to time. Since the development of the entire security exhibition industry, there has been a clear trend of excessive and excessive use, which has led to the uneven quality of security exhibitions and the confusion among companies, making it difficult for enterprises to choose and adapt. Therefore, before the exhibition, we must make some understanding of the functions, nature, organizers, history of the exhibition, etc. so as to avoid wrong choices. Choosing the right security exhibition not only saves the company's promotion expenses, but also wins the opportunity favored by the customers and the marketing time, and completes the business investment target. Below we have an in-depth analysis of how companies choose security exhibitions:
The industry experts who have chosen the most influential exhibitions in the field of investment and investment have pointed out that judging the merits of a security exhibition depends on the organizer and development history of the exhibition, and whether the exhibition has a certain scale and can represent the industry. Whether the development dynamics can reflect the development trend of the industry is of guiding significance to the development of the industry, and the exhibition itself should have strong influence in this field.
Nowadays, various security exhibitions are mixed, and the most influential one is CPSE Anbo. Having successfully held the 12th session of the Expo, after years of development, it has grown into a high-level, large-scale and influential brand exhibition in the domestic field. Each exhibition attracts many security companies to expand business opportunities and build brands. It can be said that Ambow is a witness and promoter of China's security industry.
The professional security exhibition with professional and investment-seeking features is an exhibition that specializes in the promotion and promotion of enterprises in the security industry and makes it practical and reliable for publicity and investment. The exhibition is a stimulant that stimulates the sound development of the security market. We can count more than 50 security exhibitions each year, but CPSE Anbo will undoubtedly be the vane of high-speed information transmission in the industry. At the Expo, exhibitors at the Convention and Exhibition Center, many audiences came to see the exhibition thousands of miles away, thirsty for information circulation, and hope to understand the security market information dynamics in an open platform. Inadequate information will hinder the development of the security industry. Some companies even hope that such professional-scale large-scale exhibitions will host more each year, and it is best to gather in areas with large purchases of security products to coordinate the information balance of the local security market.
However, some security exhibitions are held by companies from all walks of life and they are inconspicuous. It is also difficult to attract buyers and visitors to the exhibition with their counterparts in the security industry. The professionalism of security exhibitions that can make exhibition marketing work is due to the fact that the single structure and organization of the exhibitors' industry attract buyers to facilitate the realization of bilateral transactions and cooperation, and help practitioners to accurately grasp the latest developments in the industry and play a role of wind indicator.
The selection of effective exhibition exhibition results is the only criterion for exhibitors to measure and judge the quality of the exhibition. Some security exhibitions were blown up, but they were not based on facts. Therefore, how to assess whether the exhibition has an effect on the promotion and promotion of the company itself can refer to the previous situation of the exhibition, the reports of various media, and the feelings and evaluations of many exhibitors and engineering firms. To put it simply, popularity is good. Exhibitors have a high percentage of exhibitors who naturally have effective security exhibitions.
Security exhibitions need to have strong popularity first. Some local security exhibitions and propaganda have said that the flow of people at the show is surging and momentum is rising. However, it is regrettable that the reporter once witnessed the many scenes of the exhibition were sober and exhausted. The exhibitors frowned and wandered around. At the 12th AMB Expo, the reporter learned at the scene that almost all the familiar “old faces†of the company, Yang Lin, Marketing Manager of Shenzhen Yellow River Digital Technology Co., Ltd., told reporters in an interview with reporters that their company had even The booths of the first session of the Expo have already been booked. It can be seen that the exhibiting rate of AMB fairs is frequent.
The organizer of the exhibition is very important. There are a variety of investment exhibitions in the society. The organizers are extremely unpredictable. As a security exhibition, the organizer should have the authority of the competent authorities to support and have a strong influence and appeal in the field of security investment and financing, which will directly affect the organization of buyers and visitors. In addition, the organizers must have strong propaganda resources and strong financial strength. Because the exhibition is aimed at the industry, the security exhibition itself has no brand influence, whether there is a strong advertising campaign, it will directly determine the on-site effect of the exhibition.
The advertising of the exhibition is particularly important! Even brand security exhibitions with many years of history have some new exhibitors and new audiences each year. For example, the 12th AMB Chengdu Sobel Digital Technology Co., Ltd. is the “bride†who has been married into the security from the radio and television. The reporter also found on the spot that, from the composition of the exhibitors, not only In security, some security edge industries have also joined in, such as the emergence of some accessory providers and testing equipment providers, which is also a sign that security is gradually moving towards industrialization and industrialization. We can foresee that with the rapid development of the security industry, an industry cluster centering on monitoring, alarm, intercom, and access control will surely be formed. This industry cluster will also certainly drive the development of other border industries related to the security industry.
How to participate in the exhibition Some people say, “Some security exhibitions have brought business opportunities to companies in recent years far less than in previous years. The exhibition market has shrunk. It is the overall depressing exhibition industry. Benefits?†These confusions from exhibiting companies illustrate the importance of choosing an exhibition between gold mines and chicken ribs. At the same time, they also reveal a problem from a certain aspect. How do exhibitors participate in the exhibition?
How to participate in the show? In fact, it is how companies plan exhibition propaganda and how to make the exhibition marketing play a greater role.
The preparatory preparation for security exhibitions in the early stage is a systematic project. It has a lot of problems and needs to be considered. How to prepare in the early stage?
Exhibits are the most important factor that exhibitors can impress visitors. Among the memory factors of visitors, “the attractiveness of exhibits†accounted for 39% of the total weight, which should be taken into consideration. The selected exhibits should reflect the design level, R&D direction and functional characteristics of the security companies, and the exhibits have their own uniqueness and avoid homogenous competition.
In addition, the design of the booth is also a carefully considered aspect of the security company's participation. The surface task of the booth design is to look good, and the basic task is to help the exhibitors achieve the purpose of the exhibition. The booth must reflect the corporate image and attract the attention of the visitors. . Therefore, the booth design focuses on visual impact while paying attention to these points: the exhibition is not a design competition, and the design of the exhibition stand must be coordinated with the overall trade atmosphere; the design of the exhibition stand is to set off the exhibits, and it is not possible to distract the guests and make the green leaves drown out. Safflower; Booth design must take into account the public image of the exhibitors, and must not be overly different from the original; booth design should not overlook the basic functions of booths such as exhibitions, meetings, consultations, and rest.
Clear purpose, positioning and propaganda We must do our own goals and objectives for each and every one thing we do. The same applies to security companies. In a number of exhibition surveys, the reporter found that the current security exhibitors have several major purposes: First, the display of new products and new technologies; Second, the promotion of corporate culture and brand image; Third, investment, to attract more customers, expand Performance. In fact, regardless of the above-mentioned objectives for the exhibitors, they should clearly identify where their own companies are participating in the exhibition before the exhibition, so that they can be inclined in the aspects of booth design, image promotion, POP posters, and sales policies.
Custom planning, attracting eyeballs Looking at the large and small industry exhibitions each year, it seems that every exhibition has an old way of publicity, and some are not sending out flyers or giving gifts; they are not singing or dancing, or they are not hesitating to invite guests. At the scene, once the live shows have finished, the atmosphere will be gone. What should I do? Therefore, exhibitors should customize a good exhibition propaganda planning program to come close to the market and attract eyeballs.
Faced with many security exhibitions to show themselves, how to choose between gold mines and chicken ribs, how to maximize the exhibition effect, I believe you already have some answers!
Why participate in exhibitions Exhibitions are promotional activities that showcase products and technologies to expand channels, promote sales, and spread brands. With the subdivision of security products and fierce market competition, product promotion through participation in various industry exhibitions has become one of the important business activities of the company. The charm of the security exhibition lies in the fact that the characteristics of the product can be delivered on the spot and communicated directly with the target customers and the purpose of commercial cooperation can be achieved in a short period of time. This is unmatched by any other media propaganda.
Why do companies need to exhibit? The first is the need for market expansion. The fierce competition in the security market, especially the financial crisis, companies to better resist the "cold" development, choose to participate in the exhibition can directly contact a large number of engineering customers and customers; second, this is also security The need for product marketing. We all know that large-scale security companies at home and abroad are very good at displaying new products and technologies at the show, and looking for agency cooperation, establishing brand awareness, and establishing horizontal links with the industry.
Because the engineering contractors, distributors (agents) and terminal consumers of the exhibition can lay a solid foundation for the smooth development of the company's marketing in the future; finally, the need for the company's own image propaganda. As a very effective and direct publicity campaign, the publicity effect of the security exhibition is different from media propaganda, and the revenue effect is often higher than that of advertising in the media. In short, security companies effectively use the means of participating in the exhibition to find new target customers and new cooperation opportunities, while increasing insights, updating concepts and developing ideas.
What kind of trade fairs will be faced with a series of questions such as whether to participate in the exhibition, what benefits the exhibitors can bring to the company, how to make full use of the information for the exhibition to disseminate the company, how to compete with a strong opponent on the same stage, etc. All will be puzzled. Therefore, it is very important what kind of security exhibition you choose.
With the rapid development of the exhibition economy, security exhibitions have become a “fat†for everyone to compete for. Some exhibitions have nothing to do with security but “play with the ball†to increase the scope of inviting exhibitions. At the same time, two exhibitions in the same city were held at the same time. The phenomenon also occurs from time to time. Since the development of the entire security exhibition industry, there has been a clear trend of excessive and excessive use, which has led to the uneven quality of security exhibitions and the confusion among companies, making it difficult for enterprises to choose and adapt. Therefore, before the exhibition, we must make some understanding of the functions, nature, organizers, history of the exhibition, etc. so as to avoid wrong choices. Choosing the right security exhibition not only saves the company's promotion expenses, but also wins the opportunity favored by the customers and the marketing time, and completes the business investment target. Below we have an in-depth analysis of how companies choose security exhibitions:
The industry experts who have chosen the most influential exhibitions in the field of investment and investment have pointed out that judging the merits of a security exhibition depends on the organizer and development history of the exhibition, and whether the exhibition has a certain scale and can represent the industry. Whether the development dynamics can reflect the development trend of the industry is of guiding significance to the development of the industry, and the exhibition itself should have strong influence in this field.
Nowadays, various security exhibitions are mixed, and the most influential one is CPSE Anbo. Having successfully held the 12th session of the Expo, after years of development, it has grown into a high-level, large-scale and influential brand exhibition in the domestic field. Each exhibition attracts many security companies to expand business opportunities and build brands. It can be said that Ambow is a witness and promoter of China's security industry.
The professional security exhibition with professional and investment-seeking features is an exhibition that specializes in the promotion and promotion of enterprises in the security industry and makes it practical and reliable for publicity and investment. The exhibition is a stimulant that stimulates the sound development of the security market. We can count more than 50 security exhibitions each year, but CPSE Anbo will undoubtedly be the vane of high-speed information transmission in the industry. At the Expo, exhibitors at the Convention and Exhibition Center, many audiences came to see the exhibition thousands of miles away, thirsty for information circulation, and hope to understand the security market information dynamics in an open platform. Inadequate information will hinder the development of the security industry. Some companies even hope that such professional-scale large-scale exhibitions will host more each year, and it is best to gather in areas with large purchases of security products to coordinate the information balance of the local security market.
However, some security exhibitions are held by companies from all walks of life and they are inconspicuous. It is also difficult to attract buyers and visitors to the exhibition with their counterparts in the security industry. The professionalism of security exhibitions that can make exhibition marketing work is due to the fact that the single structure and organization of the exhibitors' industry attract buyers to facilitate the realization of bilateral transactions and cooperation, and help practitioners to accurately grasp the latest developments in the industry and play a role of wind indicator.
The selection of effective exhibition exhibition results is the only criterion for exhibitors to measure and judge the quality of the exhibition. Some security exhibitions were blown up, but they were not based on facts. Therefore, how to assess whether the exhibition has an effect on the promotion and promotion of the company itself can refer to the previous situation of the exhibition, the reports of various media, and the feelings and evaluations of many exhibitors and engineering firms. To put it simply, popularity is good. Exhibitors have a high percentage of exhibitors who naturally have effective security exhibitions.
Security exhibitions need to have strong popularity first. Some local security exhibitions and propaganda have said that the flow of people at the show is surging and momentum is rising. However, it is regrettable that the reporter once witnessed the many scenes of the exhibition were sober and exhausted. The exhibitors frowned and wandered around. At the 12th AMB Expo, the reporter learned at the scene that almost all the familiar “old faces†of the company, Yang Lin, Marketing Manager of Shenzhen Yellow River Digital Technology Co., Ltd., told reporters in an interview with reporters that their company had even The booths of the first session of the Expo have already been booked. It can be seen that the exhibiting rate of AMB fairs is frequent.
The organizer of the exhibition is very important. There are a variety of investment exhibitions in the society. The organizers are extremely unpredictable. As a security exhibition, the organizer should have the authority of the competent authorities to support and have a strong influence and appeal in the field of security investment and financing, which will directly affect the organization of buyers and visitors. In addition, the organizers must have strong propaganda resources and strong financial strength. Because the exhibition is aimed at the industry, the security exhibition itself has no brand influence, whether there is a strong advertising campaign, it will directly determine the on-site effect of the exhibition.
The advertising of the exhibition is particularly important! Even brand security exhibitions with many years of history have some new exhibitors and new audiences each year. For example, the 12th AMB Chengdu Sobel Digital Technology Co., Ltd. is the “bride†who has been married into the security from the radio and television. The reporter also found on the spot that, from the composition of the exhibitors, not only In security, some security edge industries have also joined in, such as the emergence of some accessory providers and testing equipment providers, which is also a sign that security is gradually moving towards industrialization and industrialization. We can foresee that with the rapid development of the security industry, an industry cluster centering on monitoring, alarm, intercom, and access control will surely be formed. This industry cluster will also certainly drive the development of other border industries related to the security industry.
How to participate in the exhibition Some people say, “Some security exhibitions have brought business opportunities to companies in recent years far less than in previous years. The exhibition market has shrunk. It is the overall depressing exhibition industry. Benefits?†These confusions from exhibiting companies illustrate the importance of choosing an exhibition between gold mines and chicken ribs. At the same time, they also reveal a problem from a certain aspect. How do exhibitors participate in the exhibition?
How to participate in the show? In fact, it is how companies plan exhibition propaganda and how to make the exhibition marketing play a greater role.
The preparatory preparation for security exhibitions in the early stage is a systematic project. It has a lot of problems and needs to be considered. How to prepare in the early stage?
Exhibits are the most important factor that exhibitors can impress visitors. Among the memory factors of visitors, “the attractiveness of exhibits†accounted for 39% of the total weight, which should be taken into consideration. The selected exhibits should reflect the design level, R&D direction and functional characteristics of the security companies, and the exhibits have their own uniqueness and avoid homogenous competition.
In addition, the design of the booth is also a carefully considered aspect of the security company's participation. The surface task of the booth design is to look good, and the basic task is to help the exhibitors achieve the purpose of the exhibition. The booth must reflect the corporate image and attract the attention of the visitors. . Therefore, the booth design focuses on visual impact while paying attention to these points: the exhibition is not a design competition, and the design of the exhibition stand must be coordinated with the overall trade atmosphere; the design of the exhibition stand is to set off the exhibits, and it is not possible to distract the guests and make the green leaves drown out. Safflower; Booth design must take into account the public image of the exhibitors, and must not be overly different from the original; booth design should not overlook the basic functions of booths such as exhibitions, meetings, consultations, and rest.
Clear purpose, positioning and propaganda We must do our own goals and objectives for each and every one thing we do. The same applies to security companies. In a number of exhibition surveys, the reporter found that the current security exhibitors have several major purposes: First, the display of new products and new technologies; Second, the promotion of corporate culture and brand image; Third, investment, to attract more customers, expand Performance. In fact, regardless of the above-mentioned objectives for the exhibitors, they should clearly identify where their own companies are participating in the exhibition before the exhibition, so that they can be inclined in the aspects of booth design, image promotion, POP posters, and sales policies.
Custom planning, attracting eyeballs Looking at the large and small industry exhibitions each year, it seems that every exhibition has an old way of publicity, and some are not sending out flyers or giving gifts; they are not singing or dancing, or they are not hesitating to invite guests. At the scene, once the live shows have finished, the atmosphere will be gone. What should I do? Therefore, exhibitors should customize a good exhibition propaganda planning program to come close to the market and attract eyeballs.
Faced with many security exhibitions to show themselves, how to choose between gold mines and chicken ribs, how to maximize the exhibition effect, I believe you already have some answers!
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