In 2010, many ceramic sanitary ware companies were driven from the outside, and they needed to coordinate the internal and external changes.
In recent years, the financial crisis that has swept the world has caused China's export market to be weak. In 2010, two anti-dumping cases against Chinese ceramics, in particular the impact of anti-dumping measures by the European Union, increased the risk and uncertainty of the export market, coupled with the continuous increase in the value of exports, worsened the export situation, and the price of ceramic bathroom exports increased. The situation of falling bailouts and export-oriented ceramics enterprises are worrisome. In this unfavorable environment, a large number of export-oriented enterprises in many producing areas have moved to the domestic market and have achieved certain results. Among them, companies in Chaozhou, Foshan, and Shuikou are particularly prominent -
The brand's passion for the first year of the sword Chaozhou is China's largest sanitary ware production base, but also China's largest export volume of sanitary ceramics, ceramic exports once accounted for more than 80% of total production. However, in recent years, Chaozhou, which is dominated by the “exogenous†economy, has been affected by the reduction in the export tax rebate rate and the appreciation of the government, which has severely squeezed the profit margins of enterprises and caused frequent anti-dumping incidents and has inhibited the export of ceramic enterprises in Chaozhou. The enthusiasm led to a decline in the total volume of ceramic exports, but also led to the reduction of production and production suspension of some enterprises. In this situation, Chaozhou enterprises were forced to open up the domestic market in order to solve the business survival crisis.
To do domestic sales must be a brand, but all along, the brand-based Chaozhou ceramics companies lack the brand. In 2010, it was honored as Chaozhou ceramics brand in the industry in the first year. Chaoan County Government and Guxiang Ceramics Association organized a number of well-known sanitary enterprises in Chaozhou. Baotuan participated in the Shanghai Kitchen and Bathroom Show held in May and the Guangzhou Taowei Exhibition held in July, highlighting the strength and style of Chaozhou sanitary ceramics enterprises and demonstrating the Chaozhou bathroom The latest results of the products further enhance the brand awareness of the Chaozhou Sanitary Area; Dongzi Sanitary created a new symbol of the industry, and the unique exhibition halls of “Chuangyuan†in Nanjing, Shanghai, Qingdao, Nanning, Xuzhou and other places were completed and became a beautiful one in the industry. The landscape was welcomed by consumers; Zhang Tielin endorsed “Eurasian†and “Lofen†signed Yu Na; Doron, Seg, Polica, etc. invested heavily in the opening of marketing centers in Foshan, etc., all can see Chaozhou pottery The company's determination to flex its muscles in the domestic market. It is understood that the proportion of product sales of Chaozhou ceramic enterprises such as Hengjie, Pengjia, Omis, etc. has become 80% of domestic sales, 20% of exports, and firmly occupy a certain market share in China's third-tier cities and remote areas. Comments Chaozhou bathroom companies have always been mainly for export. In 2010, most brands started to attack the city in the domestic market, which was the most eye-catching in the industry. The popularity and reputation of the Chaozhou ceramics regional brand were greatly improved. The domestic and foreign export-oriented Chaozhou ceramic enterprises will go steadily and further. Through comprehensive consideration, the change in supply and demand in 2010 ranked first.
According to public information on improving the structure within the market, Foshan ceramics exports reached 1.722 billion U.S. dollars in 2009, accounting for 77% of Guangdong's ceramic exports and accounting for 55% of the country's total. From January to November 2010, Foshan ceramics exports reached US$2 billion, an increase of 36.5% over the same period of last year, and the growth rate was still good. However, good foreign trade performance can not prevent the determination of Foshan's exporting enterprises to make domestic sales. In the face of the complexity of the international market, instability, and increasingly thin profits of foundry companies, export companies have turned their attention to the domestic market with huge potential for development. .
On September 6, 2010, Asia Ceramics, Foshan's largest ceramics export company, successfully jumped onto the London Stock Exchange's Growth Enterprise Market and became the first ceramics company listed in London. According to Pu Dingxin, president of Asia Ceramics, while maintaining the overseas market, actively expanding domestic sales will become the main development direction of "Asian ceramics." Through listing, it will increase the popularity of Asian ceramics' products in Europe, and then increase its brand acceptance in the country and enter the domestic market as an international brand to promote domestic sales. According to Feng Bin, deputy general manager of gallstone sanitary ware and brand director Feng Bin, in the past 10 years, "Gray Shi" has been committed to the development of the international market, after reviewing the tide of the financial crisis, adjust the brand development strategy, the business perspective to target this huge domestic Consumer market. In 2010, Grace sanitary ware developed a 10-year development plan for the domestic market and established a new marketing department to develop the domestic market.
It is understood that St. Versailles, Haicang, Irving and other ceramic brands this year also accelerated the pace of the domestic market channels, opening stores, layout terminals have become the main work of many companies in 2010. Comments Foshan ceramics is recognized as the largest ceramics producer in China, and the domestic market share is huge. In 2010, a number of powerful companies fought in the domestic market. These companies are currently in the stage of layout, but their potential should not be overlooked. As a result, the change in supply and demand in 2010 ranked second.
Intrinsic profound transfer to the mainland of Guangdong spread a ballad: the lighting of the ancient town, the Xiluo cloth, the mouth of the bathroom, Yangjiang knife. With only 80 square kilometers of Shuikou Town, the production and sales enterprises of the plumbing and sanitary ware industry have grown to more than 600 employees and employ more than 40,000 people. The output value reaches 4.5 billion yuan, accounting for about 40% of the domestic market share, and the products are exported to the whole More than 60 countries and regions in the world. Reliance on sanitary ware and sanitary ware companies that have been relying on OEMs and exports for decades, suffered heavy losses in the financial crisis that swept across the globe. More than 20 powerful companies such as Huayi, Sheehan, and Kang Liyuan turned their attention to the huge domestic market.
Huayi Sanitary Ware is the largest plumbing sanitary ware manufacturer in Kaiping City, with an annual output value of more than 800 million yuan. The domestic market started in 2009. As of 2010, there are more than 300 outlets in China. At present, a team from research and development to after-sales service has been established; Xi'an sanitary ware has been recognized as the best product quality in the production area. In 2010, the number of domestic sales outlets has grown to nearly 500, with sales exceeding 50 million yuan. In March 2011, the "new base, new strategy, and new products" strategy will be implemented to accelerate the pace of the domestic market. In this regard, professional consulting firms are also invited to assist. Domestic market brand operation.
Shuikou Sanitary Enterprise’s original accumulation is quite abundant, and there are many companies that rely on supporting processing capacity over RMB 10 million. The long-term operation of foreign markets, its manufacturing technology and technology has been the country's leading, product quality is also extremely renowned in the industry, it is understood that Apple's current bathroom, gold bathroom, Ausman bathroom, Anmon bathroom have set up marketing center in Foshan , Choi Chau Sanitary Ware, Hua Yi Sanitary Ware, Shine Sanitary Ware, etc. have already set up display stores in China Ceramic City, and Le Lai Dan Sanitary Ware signed Weng Hong as spokesperson in April 2010. These companies have already taken steps to enter the domestic market. The domestic sanitary market may usher in a whirlwind. Comments A number of strength enterprises in Shuikou achieved good results in the domestic terminal market in 2010, but they still face bottlenecks such as talents and brand building, and the profitability of the domestic market needs to be improved. The change in supply and demand in 2010 ranked third.
Viewpoint In 2008, China exported 5.632 million sanitary ceramics products, an increase of only 1.9%. In 2009, it exported a total of 53.77 million items, a decrease of 4.5%, and at the same time there was a phenomenon of a decrease in export volume, a decrease in export value, and a significant drop in the average unit price of export products. Ceramic exports have shown signs of fatigue.
- Yin Hong, the deputy secretary-general of the China Building Sanitary Ceramics Association, is now the entire domestic market for building ceramics. The construction of this piece in the exhibition hall is more and more luxurious, and the investment is getting bigger and bigger. Basically, it is based on the one-to-one entity of home decoration. Construction. Scientific collocation, export and domestic sales are very important. According to our experience in entering the domestic market, it is appropriate to control 30-40% of the entire company's sales in specific export markets.
To move to the domestic market, we must first go ahead with our products. Enterprises should change their concepts, grasp the consumer trends in the leisure and sanitary ware market, and create suitable products. At the same time, we must establish a domestic sales professional team to develop channels and seize the market in the high-end leisure sanitary bath in China, and build brands together with dealers.
——Gray Shi Sanitary deputy general manager and brand director Feng Bin made a statement China is a big manufacturing country and a big exporter. A financial turmoil has made many export-oriented Taowei companies go toward domestic sales. There are also some companies that have matured in the export market channels. Transferred to domestic new markets. However, in the face of the increasingly mature ceramics and bathroom market in China, the transformation from export to domestic sales poses both challenges and risks. Enterprises should clearly understand the current status of the domestic market and the product demand of the industry. Rational, scientific marketing operations, and more focused attitudes are adhered to, so that the system is planned first and the operation is resolved. Thus, under the trend of export to domestic sales, the company has once again become a breakthrough in enterprise success, consolidation of value chain resources, and improvement. The opportunity of adding value to the company's products truly realizes the upgrading from production and processing to brand operation.
In recent years, the financial crisis that has swept the world has caused China's export market to be weak. In 2010, two anti-dumping cases against Chinese ceramics, in particular the impact of anti-dumping measures by the European Union, increased the risk and uncertainty of the export market, coupled with the continuous increase in the value of exports, worsened the export situation, and the price of ceramic bathroom exports increased. The situation of falling bailouts and export-oriented ceramics enterprises are worrisome. In this unfavorable environment, a large number of export-oriented enterprises in many producing areas have moved to the domestic market and have achieved certain results. Among them, companies in Chaozhou, Foshan, and Shuikou are particularly prominent -
The brand's passion for the first year of the sword Chaozhou is China's largest sanitary ware production base, but also China's largest export volume of sanitary ceramics, ceramic exports once accounted for more than 80% of total production. However, in recent years, Chaozhou, which is dominated by the “exogenous†economy, has been affected by the reduction in the export tax rebate rate and the appreciation of the government, which has severely squeezed the profit margins of enterprises and caused frequent anti-dumping incidents and has inhibited the export of ceramic enterprises in Chaozhou. The enthusiasm led to a decline in the total volume of ceramic exports, but also led to the reduction of production and production suspension of some enterprises. In this situation, Chaozhou enterprises were forced to open up the domestic market in order to solve the business survival crisis.
To do domestic sales must be a brand, but all along, the brand-based Chaozhou ceramics companies lack the brand. In 2010, it was honored as Chaozhou ceramics brand in the industry in the first year. Chaoan County Government and Guxiang Ceramics Association organized a number of well-known sanitary enterprises in Chaozhou. Baotuan participated in the Shanghai Kitchen and Bathroom Show held in May and the Guangzhou Taowei Exhibition held in July, highlighting the strength and style of Chaozhou sanitary ceramics enterprises and demonstrating the Chaozhou bathroom The latest results of the products further enhance the brand awareness of the Chaozhou Sanitary Area; Dongzi Sanitary created a new symbol of the industry, and the unique exhibition halls of “Chuangyuan†in Nanjing, Shanghai, Qingdao, Nanning, Xuzhou and other places were completed and became a beautiful one in the industry. The landscape was welcomed by consumers; Zhang Tielin endorsed “Eurasian†and “Lofen†signed Yu Na; Doron, Seg, Polica, etc. invested heavily in the opening of marketing centers in Foshan, etc., all can see Chaozhou pottery The company's determination to flex its muscles in the domestic market. It is understood that the proportion of product sales of Chaozhou ceramic enterprises such as Hengjie, Pengjia, Omis, etc. has become 80% of domestic sales, 20% of exports, and firmly occupy a certain market share in China's third-tier cities and remote areas. Comments Chaozhou bathroom companies have always been mainly for export. In 2010, most brands started to attack the city in the domestic market, which was the most eye-catching in the industry. The popularity and reputation of the Chaozhou ceramics regional brand were greatly improved. The domestic and foreign export-oriented Chaozhou ceramic enterprises will go steadily and further. Through comprehensive consideration, the change in supply and demand in 2010 ranked first.
According to public information on improving the structure within the market, Foshan ceramics exports reached 1.722 billion U.S. dollars in 2009, accounting for 77% of Guangdong's ceramic exports and accounting for 55% of the country's total. From January to November 2010, Foshan ceramics exports reached US$2 billion, an increase of 36.5% over the same period of last year, and the growth rate was still good. However, good foreign trade performance can not prevent the determination of Foshan's exporting enterprises to make domestic sales. In the face of the complexity of the international market, instability, and increasingly thin profits of foundry companies, export companies have turned their attention to the domestic market with huge potential for development. .
On September 6, 2010, Asia Ceramics, Foshan's largest ceramics export company, successfully jumped onto the London Stock Exchange's Growth Enterprise Market and became the first ceramics company listed in London. According to Pu Dingxin, president of Asia Ceramics, while maintaining the overseas market, actively expanding domestic sales will become the main development direction of "Asian ceramics." Through listing, it will increase the popularity of Asian ceramics' products in Europe, and then increase its brand acceptance in the country and enter the domestic market as an international brand to promote domestic sales. According to Feng Bin, deputy general manager of gallstone sanitary ware and brand director Feng Bin, in the past 10 years, "Gray Shi" has been committed to the development of the international market, after reviewing the tide of the financial crisis, adjust the brand development strategy, the business perspective to target this huge domestic Consumer market. In 2010, Grace sanitary ware developed a 10-year development plan for the domestic market and established a new marketing department to develop the domestic market.
It is understood that St. Versailles, Haicang, Irving and other ceramic brands this year also accelerated the pace of the domestic market channels, opening stores, layout terminals have become the main work of many companies in 2010. Comments Foshan ceramics is recognized as the largest ceramics producer in China, and the domestic market share is huge. In 2010, a number of powerful companies fought in the domestic market. These companies are currently in the stage of layout, but their potential should not be overlooked. As a result, the change in supply and demand in 2010 ranked second.
Intrinsic profound transfer to the mainland of Guangdong spread a ballad: the lighting of the ancient town, the Xiluo cloth, the mouth of the bathroom, Yangjiang knife. With only 80 square kilometers of Shuikou Town, the production and sales enterprises of the plumbing and sanitary ware industry have grown to more than 600 employees and employ more than 40,000 people. The output value reaches 4.5 billion yuan, accounting for about 40% of the domestic market share, and the products are exported to the whole More than 60 countries and regions in the world. Reliance on sanitary ware and sanitary ware companies that have been relying on OEMs and exports for decades, suffered heavy losses in the financial crisis that swept across the globe. More than 20 powerful companies such as Huayi, Sheehan, and Kang Liyuan turned their attention to the huge domestic market.
Huayi Sanitary Ware is the largest plumbing sanitary ware manufacturer in Kaiping City, with an annual output value of more than 800 million yuan. The domestic market started in 2009. As of 2010, there are more than 300 outlets in China. At present, a team from research and development to after-sales service has been established; Xi'an sanitary ware has been recognized as the best product quality in the production area. In 2010, the number of domestic sales outlets has grown to nearly 500, with sales exceeding 50 million yuan. In March 2011, the "new base, new strategy, and new products" strategy will be implemented to accelerate the pace of the domestic market. In this regard, professional consulting firms are also invited to assist. Domestic market brand operation.
Shuikou Sanitary Enterprise’s original accumulation is quite abundant, and there are many companies that rely on supporting processing capacity over RMB 10 million. The long-term operation of foreign markets, its manufacturing technology and technology has been the country's leading, product quality is also extremely renowned in the industry, it is understood that Apple's current bathroom, gold bathroom, Ausman bathroom, Anmon bathroom have set up marketing center in Foshan , Choi Chau Sanitary Ware, Hua Yi Sanitary Ware, Shine Sanitary Ware, etc. have already set up display stores in China Ceramic City, and Le Lai Dan Sanitary Ware signed Weng Hong as spokesperson in April 2010. These companies have already taken steps to enter the domestic market. The domestic sanitary market may usher in a whirlwind. Comments A number of strength enterprises in Shuikou achieved good results in the domestic terminal market in 2010, but they still face bottlenecks such as talents and brand building, and the profitability of the domestic market needs to be improved. The change in supply and demand in 2010 ranked third.
Viewpoint In 2008, China exported 5.632 million sanitary ceramics products, an increase of only 1.9%. In 2009, it exported a total of 53.77 million items, a decrease of 4.5%, and at the same time there was a phenomenon of a decrease in export volume, a decrease in export value, and a significant drop in the average unit price of export products. Ceramic exports have shown signs of fatigue.
- Yin Hong, the deputy secretary-general of the China Building Sanitary Ceramics Association, is now the entire domestic market for building ceramics. The construction of this piece in the exhibition hall is more and more luxurious, and the investment is getting bigger and bigger. Basically, it is based on the one-to-one entity of home decoration. Construction. Scientific collocation, export and domestic sales are very important. According to our experience in entering the domestic market, it is appropriate to control 30-40% of the entire company's sales in specific export markets.
To move to the domestic market, we must first go ahead with our products. Enterprises should change their concepts, grasp the consumer trends in the leisure and sanitary ware market, and create suitable products. At the same time, we must establish a domestic sales professional team to develop channels and seize the market in the high-end leisure sanitary bath in China, and build brands together with dealers.
——Gray Shi Sanitary deputy general manager and brand director Feng Bin made a statement China is a big manufacturing country and a big exporter. A financial turmoil has made many export-oriented Taowei companies go toward domestic sales. There are also some companies that have matured in the export market channels. Transferred to domestic new markets. However, in the face of the increasingly mature ceramics and bathroom market in China, the transformation from export to domestic sales poses both challenges and risks. Enterprises should clearly understand the current status of the domestic market and the product demand of the industry. Rational, scientific marketing operations, and more focused attitudes are adhered to, so that the system is planned first and the operation is resolved. Thus, under the trend of export to domestic sales, the company has once again become a breakthrough in enterprise success, consolidation of value chain resources, and improvement. The opportunity of adding value to the company's products truly realizes the upgrading from production and processing to brand operation.