The Sixth Suzhou Furniture Fair, along with the Office Furniture, Woodworking Machinery, and Materials Exhibition, will take place from June 26 to June 29, 2014, at the Suzhou Park International Expo Center. This year’s event is expected to be even larger and more comprehensive than previous editions, with a total exhibition area of 120,000 square meters.
According to organizers, the fair has grown significantly in scope and influence, drawing attention from both domestic and international participants. The 5th edition of the event was highly successful, with over 100 media outlets covering the show and exhibitors offering positive feedback. Ting West Coast Marketing Director Hu Jizheng praised the fair for its improved layout and clear product categories, calling it a mature platform that continues to evolve.
Suzhou Furniture Fair has now been held five times in a row, and has gained recognition from major brands such as Skingxin, Ouyifeng, Mi Biao, Erbailan, Laozhou Redwood, and Youlian. The high foot traffic, strong attendance, and impressive contract signing rates have made it a key event in the industry. In the 5th edition, there were 552 exhibitors and over 100,000 visitors. On the opening day alone, the venue saw 28,000 vehicles passing through, and the total transaction volume during the event reached 1.15 billion yuan, with retail sales hitting 8.56 million yuan.
As the sixth edition approaches, interest from exhibitors has been growing. Since the official launch of the investment promotion campaign on November 18, numerous new and returning exhibitors have shown strong interest, with many coming directly to the organizing committee to book their booths. A significant number of companies have already confirmed their participation.
Fan Yuchang, Deputy General Manager of the Investment Promotion Department, stated that the organizing committee plans to implement a comprehensive and multi-dimensional promotional strategy across the country. High-speed advertising, newspapers, magazines, online platforms, and television will all play a key role in promoting the event.
Since its inception, the Suzhou Furniture Fair has followed the principle of "connecting buyers and sellers," providing valuable services to both exhibitors and attendees. It has built a solid reputation within the furniture industry and has become one of the most representative and professional exhibitions in East China. Its precise market positioning has also played a vital role in helping the Chinese furniture industry expand into secondary and tertiary markets.
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