Domestic automobile production and sales increased by 14% year-on-year

On the 11th, according to data released by the China Association of Automobile Manufacturers, domestic auto production and sales in February saw a sharp drop due to the influence of the Spring Festival holiday. Japanese car brands, in particular, experienced a year-on-year decline of over 40% in sales. However, when looking at the first two months of the year, overall domestic auto production and sales showed strong growth, with increases exceeding 14% compared to the same period last year. A major Japanese automaker has announced plans for a nationwide promotional campaign this month and next to regain market share. German car brands saw an increase in market share during the period, while Japanese brands faced challenges. The data from the association revealed that in February, total auto production reached 1,437,200 units, and sales totaled 1,354,600 units, both showing a significant drop from the previous month and the same period last year. However, from January to February, the industry recorded a strong start, with production rising by 14.1% and sales increasing by 14.7%. The drop in February was largely attributed to the timing of the Spring Festival, which affected consumer activity and manufacturing schedules. Despite the short-term decline, the overall demand for vehicles remains robust, and different models have shown varying levels of performance. Notably, after a strong start in January, Japanese car sales did not maintain the same momentum in February, with some brands falling more than 40% year-on-year. In February, the market shares of passenger cars were distributed as follows: German brands held 19.9%, American brands 12.1%, Japanese brands 11.9%, Korean brands 9.5%, and French brands 3.5%. Compared to the previous month and the same period last year, Japanese brands lost ground, while other foreign brands, especially German ones, gained traction. According to reports, several Japanese automakers saw declines in sales during the first two months of the year. Nissan sold 174,000 units, down 14.1% year-on-year; Honda sold 79,272 units, a decrease of 4.1%; Mazda sold 29,501 units, down 19.4%; and Toyota sold 108,800 units, down 13.3%. In response, Japanese automakers are stepping up their efforts, including new model launches and promotions, to recover lost market share. Guangqi Honda, for example, is set to launch a nationwide promotion in March and April, offering discounts on car loans and benefits for returning customers. These strategies aim to boost sales and strengthen competitiveness against German and Korean brands. Meanwhile, luxury car sales also showed mixed results. Audi reported a 3.5% decline in sales in China during February, ending its streak of consecutive growth. Daimler’s sales in the country fell sharply by 47%, while BMW managed to achieve a modest 3.2% increase. According to Audi’s data, the decline in February was partly due to seasonal factors, with sales in China (including Hong Kong) dropping compared to the same month last year. However, the brand still achieved a 16% year-on-year increase in cumulative sales for the first two months of the year.

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