Exploring the Way of Development of Small and Medium Tu-painted Enterprises According to Local Conditions

Invited by Mr. Li Xiangxin, CEO of Shenzhen Permanent Paint Co., Ltd. to discuss the development of medium and small enterprises. In fact, I have been focusing on the research and development of coatings for many years, and have no actual experience in the development of enterprises and market development, but I have never stopped thinking about such issues. Five years ago, a boss invited me to run a paint factory. I told him that I would go to the paint factory and work with him again. I think he might not understand what I meant. Each company has its own way of survival. Each company's successful experience is a valuable asset that we can learn from.

One of the measures to suit local conditions—With geographical advantages, the rapid development of a local market is inseparable from the support of advantageous industries. As early as the 1980s, Chengdu's furniture industry was already the beginning of Xiao He's sharp point. In Xindu's Xinfan and Longqiao areas, Xindu Furniture Factory gradually emerged with the rise of township and village enterprises. By the mid-1990s, the surge in market demand had made the Xindu furniture industry develop rapidly. Xindu Furniture took the lead in industrialization and commercialization in Sichuan and even in China, and went beyond the original production of hand-workshops. Since the beginning of the new century, with the rapid development of Chengdu's furniture industry, the Chengdu government has been committed to building the largest furniture carrier in Western China. This “China Furniture Capital,” a resounding title, has given Chengdu a new city. Business cards and attract the attention of the whole country and the world. The pillar industry in one place has also led to a number of related industries. Chengdu Youpin Coatings Co., Ltd. saw that this huge market came into being, because Chengdu furniture factory gathered, but there are not many furniture paint manufacturers, so since the establishment of the factory in 1997, the product of Unipin Coatings Co., Ltd. has been in short supply. The market mainly focuses on the Chengdu market and continues to develop into the surrounding markets. There are not many sales staff and the culture is not high, but there are certain personal connections in the local area and each has its own sales channels.

Adapting to Local Conditions - Relying on Local Communities and Making Full Use of Human Resources Jiangsu Newland Anticorrosion Coatings Co., Ltd. is a good example of relying on geographical relationships and making full use of human resources. The Newland company is located on the bank of the old course of the Yellow River in Xuzhou City. The traffic is convenient, with Pei County in Fengxian County in the north and Xiaoxian County in the east, all of which are anti-corrosion industries and rely on prefecture-prone counties. One of the clerk Xia X, the retired cadre of Xiaoxian Agricultural Bank, the boss of the anti-corrosion company in the interpersonal circle, relying on these bosses to introduce annual sales of more than 20 million; one of the salesmen, Deng X, Fengxian, has more than a dozen in the village. The owner of the anti-corrosion company is the head of the anti-corruption company. Dad is the principal and has a good relationship. Through these bosses, there are more than 20 million sales each year. The salesman, Li X, has an older brother who is the deputy mayor. Newland Coatings Co., Ltd. developed very late. In the beginning of 2006, it was the rise in raw materials and the fierce market competition. Under such a difficult background, the New World can see the resources of the surrounding anticorrosion companies and make full use of personal connections. The development of it is indeed worthy of admiration!

Three of the measures to suit local conditions—backed by mountains, and large-scale Hunan ** Chemical Coatings Co., Ltd. rely on a paint company developed by China United Group. Zhonglian Heavy Industry Group is a pillar industry in Changde City. There are many subordinate companies and there are many Soil Machinery Company, Construction Crane Company, Sanitation Machinery Company, Construction Hoisting Machinery Company, Road Machinery Company, Zhonglian Fire Machinery Company, Tufang Machinery Company, Special Vehicle Machinery Company, etc., with large amount of paint, and high grade acrylic polyurethane Paints are the mainstay. There are not many manufacturers of industrial paints in Hunan. Facing this big mountain beside them, ** Chemicals firmly grasps this large customer through various channels, and only sells paint sales to Zoomlion every year. More than 50 million, plus the surrounding markets, annual sales are easily over billions. So if a small and medium-sized enterprise can help a big money, it can develop steadily.

Adapting to Local Conditions - Talented Personnel Resources: Foshan Jiangshan Paint Co., Ltd. is among the painters. Many resources are divided up by large companies. Guangdong's market is the most competitive in the country and it is necessary to survive in this environment. It must grab resources that others can't see, and take up market that others can't think of. The largest resource in economically developed areas is human resources. Every year, people come from different dreams and come in endless streams. They are inexhaustible. This is an advantage that cities below the third line do not have. The CEO of Jiangshan Paint sees this resource advantage with a unique eye and uses it rationally to make a small company develop steadily under a fiercely competitive market. Jiangshan Paint Co., Ltd. must recruit a group of salesmen every March, June, and October to conduct systematic training for these salesmen. They are not required to make as much as they can in the shortest time, but they must make a performance, even if three. The development of a customer in five months also achieved its purpose. Every year, there are more than 30 salesmen in the carpet-type search customers, with the company's strong support to create a one-by-one customer, so that each year the salesman survived the fittest, did not go well, and excellent salesman left The number of customers continues to increase and the company is also steadily growing.

To sum up, the development of small and medium-sized coated enterprises can not do without end-users, do engineering or bigger customers. For architectural coatings, I think that we should focus on the development of county-level cities, because the development of real estate in big cities has reached a relatively saturated state, and the development of cities at the county level has just started, the market is extremely broad, and the market competition is not intense, even No competition. I wonder if everyone will agree with me?