Why is China's wooden flooring not associated with the international brand of wood flooring?

Recently, experts in the flooring industry compared the sales data of the Chinese floor market with that of the European floor market. By contrasting the development of a large brand in China that does not have a wooden floor, it largely depends on the acceptance of wooden floors for consumers.

The Chinese market: According to incomplete statistics, the sales volume of floor manufacturing enterprises in China is about 399 million m2, a year-on-year increase of 9.6%. Among them, about 238 million m2 of laminated wood flooring, a year-on-year increase of 12.3%; solid wood flooring of about 43 million m2, an increase of 2.4%; solid wood composite flooring of approximately 89 million m2, an increase of 7.2%; bamboo flooring of approximately 25.3 million m2, a year-on-year increase of 1.2% The other floor was about 3.2 million m2, an increase of 45% year-on-year. These data were published by the Flooring Professional Committee of China Forest Products Industry Association.

EU market: According to the data published by the European laminate flooring manufacturer association EPLF: worldwide sales volume of 479 million m2, the share of member companies in the laminate flooring market has increased by 8.1%. Its core markets in Western Europe remained stable with sales increasing by 14 million m2 to 299 million m2. Sales in Germany have decreased slightly, but still ranks first in Europe with 83 million m2. According to the “Overview of European Solid Wood Flooring”, the total sales of solid wood flooring in Europe in 2010 were 95 million m2.

According to the average population ratio: China's population of 1.3 billion, per capita wood floor is only 0.03 square meters, EU 500 million population, single reinforcement and solid wood plus two, per capita wood flooring 0.79 square meters, we only 4% of people There is a huge gap between them; the only difference is the increase in wooden floorboards. China has 238 million laminate floorings and 299 million square meters in the EU’s core market. If the population ratio is average, it is disproportionate. This shows that only by There is still much room for development in this area of ​​laminate flooring in China.

Through the comparison of the above two sets of data: It is not difficult to see that the total sales of wood flooring in China is less than the sales volume of a European laminate flooring, and why our wood flooring companies do not have a big brand that can become real materials in sales. Is it difficult to have a market share of over 10%? There are deep reasons for this, which is worth thinking about. I think the most important reason is how to further improve the acceptance of wooden floors by domestic consumers. While seeing the gaps, domestic companies should also think about some of their own problems and make improvements.