Analysis of the Status Quo of Global PV Markets Last Year

Li Zongwei, vice president of Yingli Group, pointed out in an interview: “As early as the end of 2010, Yingli proposed that 'winter is coming'. Everyone must prepare a winter jacket and get ready for winter.”

“In the preparation for the winter, the improvement of the company's own structure and internal management capabilities is critical,” said Li Zongwei.

He believes that whether a company can become a 100-year enterprise is inextricably linked with its own management and team capabilities. Yingli proposes group management, that is, the independent production of independent sales from each branch company and each business unit, which is transformed into a centralized control by the headquarters and a macro deployment of resources from the group level, which can maximize their response to the market. The reaction capacity.

"At the same time, we have re-sorted the entire supply chain to achieve the linkage between upstream procurement, production and downstream sales of the supply chain," said Li Zongwei.

In terms of strategy, Yingli extends to the downstream, through a complete industrial chain, to achieve greater throughput of upstream and downstream resources, and seek alliances and cooperation in the middle of the industry.

Li Zongwei said that Yingli achieved strategic cooperation between the two parties through annual meeting of suppliers and annual sales meeting. "Invite them to come to Baoding to build a factory and join hands to warm up together. By these means, the cost of the upstream is rapidly lowered. In the downstream, we seek the tripartite cooperation of companies, customers and banks. Yingli can get order sales components and customers. With the right funds, banks can have a good chance to do a good job and achieve a win-win situation.”

Emerging markets have a large growth rate. "Benefit from the favorable domestic policies and the rise of emerging markets, the total global demand and actual installed capacity of the photovoltaic industry in 2012 was more optimistic than expected, especially in markets such as Germany, the United States, and China, where demand is much better than expected. The global market is continuing to grow. This is the most critical reason for Yingli’s gratifying achievements in 2012.” Wang Zhixin, head of the propaganda department at Yingli, told the author.

He pointed out that the United States' "double opposition" has not prevented the Chinese components from entering the US market. On November 29, 2012, Yingli signed the largest ever order with Fluor Corporation in the United States, with a total volume of 200 MW.

It is reported that Yingli is actively expanding the US market through a series of measures. At present, Yingli has locked in a certain amount of orders in the United States, and large-scale projects are also increasing, and the market prospects are promising.

Li Zongwei also stated that the growth in sales volume in 2012 is very different from that in previous years, which is reflected in the fact that the sales volume in the old market has not increased, but the growth rate in emerging markets is very large.

"The Yingli Market's layout has shifted from relying too much on old markets such as Europe to more evenly distributed structures based on Germany, China, and the United States, and other emerging markets, and has shown a good development trend overall," said Li Zongwei. .

In addition, he believes that the brand effect, sales and brand promotion activities accumulated by Yingli in the past few years have made the company a good place to become the 2012 global sales champion.

Higher-level gains "In 2013, Yingli will have a higher level of gains. First, relying on the company's transformation and upgrading, we must not only achieve market share growth, but also seek to extend the profit growth point." Li Zongwei said.

He pointed out that with the increasing number of non-government-subsidized projects, roof projects have gradually developed, and the search for newer business models will become inevitable in the future. In the absence of government subsidies, Yingli's "one-stop" service for end-users is not only reflected in sales of components and supporting facilities, but also reflected in other aspects such as **.

"In the overall improvement of the solar energy industry, companies must have long-term competitiveness and must transform their services to upgrade from simple hardware suppliers to solution providers," said Li Zongwei.

Since the end of 2012, the country has introduced a series of policies to support the photovoltaic industry. “At present, the government strongly supports enterprises to go out, and from the perspective of market competition, the situation of large European and American companies is not good, but Yingli's current development momentum is still very good. As long as we do not stall, do not brake, the future share in the global market It will grow bigger." Li Zongwei said.