Apple said that the company's operations in China have reached "carbon neutrality", and its solar energy projects in Sichuan generate more energy than Apple's Chinese offices and retail stores.
In fact, in the context of the Internet +, the energy Internet has become a slogan. In order to seize the opportunities in the future, the Internet giants have begun to act to lay out the energy Internet industry.
Apple's new energy feelings
Apple said its start-up project aims to reduce the carbon footprint of manufacturing partners in China and meet all the power that Apple needs in its Chinese offices and retail stores.
In technology companies, there will be projects such as cell phone recycling, but no other company will invest so much in clean energy, whether it is more profitable than Apple.
â€œEnvironmental change is one of the challenges that needs to be solved today. Itâ€™s time to act.â€ Appleâ€™s CEO Cook said that not only will he use clean energy, but he will also gradually help his supply chain (such as Foxconn). With clean energy, the supply chain companies themselves must also achieve the goal of carbon neutrality in the future.
As Apple's most important foundry, Foxconn will start construction of the 400 MW solar project in 2018, which is equivalent to the energy consumption of its Zhengzhou factory to produce iPhone. In 2012, Greenpeace, an environmental group, criticized Apple for reliance on fossil fuel-based energy sources to power power-hungry data centers. Currently, Apple's 100% operating facilities in China and the United States, as well as more than 87% of operating facilities worldwide, are powered by renewable energy.
According to industry insiders, Apple's accumulation in the solar field is not a whim, and Apple has always been committed to extending the use of equipment. As early as 2011, he applied for a number of patents. Apple mainly hopes to introduce solar accessories to recharge anytime, anywhere, in areas where there is no power grid, extending equipment life and battery life.
As early as 2009, Apple's 17-inch MacBookPro was equipped with a built-in battery. Although it was criticized at the time, the performance of the battery has been greatly improved. However, existing batteries have limited potential in terms of their capacity and cost, and for mobile devices, chargers have become the chief culprit to limit their "movement."
Nowadays, the new energy project has become Apple's feelings. On the one hand, it can stimulate the brand value of Apple, on the other hand, it can also provide guarantee for energy supply for its products and data centers.
Internet giants enter the energy field
Apple is not alone. Since 2007, Google has spent hundreds of millions of dollars testing water, wind power, geothermal power and other fields. In June 2014, Google invested $600 million in a data center in Lenoir, North Carolina, to partner with local power company DukeEnergy to sell renewable energy to large companies, and to acquire local new energy companies in Africa through joint US companies. Seize the African market.
And more Internet companies cut into the energy Internet by providing technical services. In February 2015, Microsoft and AutoGrid collaborated on the AutoGrid energy data platform to enable the Microsoft Azure cloud platform to serve power and energy companies.
In China, Tencent cut through the power grid and strategic cooperation agreement with State Grid Sichuan Electric Power Company. The two sides will carry out in-depth cooperation on the "Internet + Grid" service application platform and formally implement the "Internet + Grid" strategy. Tencentâ€™s hand in hand in the national network can be seen as a warm-up before the test of the water market.
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