The characteristics of online media determine the difference between the mode of communication and the effect of online advertising and traditional media advertising. At the same time, it also makes consumers have a great difference in the way of accepting and accepting the dissemination of online advertising information. From the perspective of advertising on the three major portals, the current form of online advertising is increasingly diversified, but as a new thing that appears soon, there are some problems with online advertising, and it will take some time to develop and improve. For improving the effectiveness of online advertising, we can analyze and utilize the online advertising placement, delivery time, and choice of advertising formats.
Advantages and disadvantages of various online forms of advertising
1. Banner ads. Banner ads are image files created in GIF, JPG, Flash, etc., which are mostly used to represent advertising content in web pages. They can also be interactive in languages ​​such as Java, and use plug-ins such as Shockwave to enhance expressiveness. . Disadvantages: The cost is high, and the average company cannot afford it.
2. Text link ad. Text link ads are a row of text as an ad, click to enter the corresponding ad page. This is a form of online advertising that interferes minimally with viewers but is more effective. Sometimes the simplest form of advertising works best. Disadvantages: low cost, poor performance, and the target user group is not clear.
3. Email advertising. Email ads are targeted (unless you are willing to spam), are inexpensive, and have unlimited advertising content. Especially for the characteristics of strong targeting, it can send specific advertisements for a specific individual, which is beyond the reach of other online advertising methods. Disadvantages: The feeling of email advertising to users is not very avant-garde.
4. An ad that combines content. The combination of advertising and content can be said to be a kind of sponsored advertising, which on the surface looks more like the content on the webpage than the advertisement. Advantages: The content of mutual cooperation between the two sides of the basic cost of spending, complementary advantages can not only enrich the content of the website, but also increase user access. Disadvantages: Finding the content of complementary websites is the most difficult. The cooperation of website content between small websites will consider the user traffic volume from the perspective of traffic, but the cost of small websites and portal websites is not low.
5. Interstitial ads (pop-up ads). A visitor forces an ad page or pop-up ad window when requesting a login page. They are a bit like TV commercials, which interrupt the playback of normal programs and force them to watch. Interstitial ads come in a variety of sizes, from full screen to small, and the level of interaction varies from static to full. Viewers can close the window without looking at the ads (TV ads are not possible), but they don't show any signs and will definitely be seen by the viewer. Disadvantages: Users are more disgusted, I do not support customers to place such ads.
6. Video ads. Video advertising is a new form of online advertising. The advertising display is atmospheric, users are impressed, and the advertising context is coherent. Disadvantages: Video ad delivery portals are better and costly; they are less effective when placed on small sites.
7. search engine. SEO Search Engine Optimization: Keyword Optimization Ranking. (Free) SEM search engine marketing: keyword bidding ranking, keyword advertising.
Advantages and disadvantages of various online forms of advertising
1. Banner ads. Banner ads are image files created in GIF, JPG, Flash, etc., which are mostly used to represent advertising content in web pages. They can also be interactive in languages ​​such as Java, and use plug-ins such as Shockwave to enhance expressiveness. . Disadvantages: The cost is high, and the average company cannot afford it.
2. Text link ad. Text link ads are a row of text as an ad, click to enter the corresponding ad page. This is a form of online advertising that interferes minimally with viewers but is more effective. Sometimes the simplest form of advertising works best. Disadvantages: low cost, poor performance, and the target user group is not clear.
3. Email advertising. Email ads are targeted (unless you are willing to spam), are inexpensive, and have unlimited advertising content. Especially for the characteristics of strong targeting, it can send specific advertisements for a specific individual, which is beyond the reach of other online advertising methods. Disadvantages: The feeling of email advertising to users is not very avant-garde.
4. An ad that combines content. The combination of advertising and content can be said to be a kind of sponsored advertising, which on the surface looks more like the content on the webpage than the advertisement. Advantages: The content of mutual cooperation between the two sides of the basic cost of spending, complementary advantages can not only enrich the content of the website, but also increase user access. Disadvantages: Finding the content of complementary websites is the most difficult. The cooperation of website content between small websites will consider the user traffic volume from the perspective of traffic, but the cost of small websites and portal websites is not low.
5. Interstitial ads (pop-up ads). A visitor forces an ad page or pop-up ad window when requesting a login page. They are a bit like TV commercials, which interrupt the playback of normal programs and force them to watch. Interstitial ads come in a variety of sizes, from full screen to small, and the level of interaction varies from static to full. Viewers can close the window without looking at the ads (TV ads are not possible), but they don't show any signs and will definitely be seen by the viewer. Disadvantages: Users are more disgusted, I do not support customers to place such ads.
6. Video ads. Video advertising is a new form of online advertising. The advertising display is atmospheric, users are impressed, and the advertising context is coherent. Disadvantages: Video ad delivery portals are better and costly; they are less effective when placed on small sites.
7. search engine. SEO Search Engine Optimization: Keyword Optimization Ranking. (Free) SEM search engine marketing: keyword bidding ranking, keyword advertising.
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