The three meetings of the Fourth Council of Guangdong Furniture Chamber of Commerce and the "Brand Responsibility 2011 Seventh China Home Furnishing Industry Development Summit Forum" were held in Guangzhou Changde on December 17th. At the meeting, the Guangdong Furniture Chamber of Commerce will present the "Participating Organizations Against Red Star Macalline Collection of Franchise Fees" as an important annual work summary at the meeting. At the end of 2009 and early 2010, Red Star Macalline Group issued a strategic alliance signing notice to a number of brand furniture companies, requesting allied companies to pay a deposit of 2 million to Red Star Group, 800,000 promotional advertising costs, and to do business in the new store opened by Red Star Group. Out of demanding requirements. Guangdong Furniture Chamber of Commerce and other business associations To issue a boycott notice against Red Star, it jointly called on member companies to maintain the harmonious development of the market with the strategic vision of maintaining the long-term development of the furniture industry and consciously resist the unjustified requirements of Red Star. Eventually prompted Red Star Macalline to cancel its 2010 strategic alliance plan.
Liu Yongkang, President of Kangsheng Group: I hope that circulation companies will not toss. In the keynote speech on the theme of "Brand Responsibility", Liu Yongkang, President of Kangsheng Group analyzed the current market environment of the furniture industry. He pointed out that the Chinese furniture industry has ushered in " "Winter", the general environment is that inflation continues to rise, raw material prices continue to rise, especially in the primary and secondary markets, is experiencing unprecedented cold. When it comes to the brand and responsibility of the enterprise, Liu Yongkang sincerely requested the distributors and manufacturers to ask the distributors to "not toss" in 2011.
The entire forum is discussing around the brand and responsibility of the company. Regarding the responsibility, most furniture company executives talked about the responsibility to employees, consumers, dealers, the furniture industry, and society. Chinaren , Chairman of Model Furniture Xu Guofang constructively put forward a different point of view: the enterprise "responsibility to itself". He believes that there is a serious irrational investment phenomenon in the home furnishing industry. The current status of the furniture industry in developed countries and regions is what our future looks like. In New York, the largest furniture store in the United States is only 12,000 square meters. In Singapore and Hong Kong, there is only one 10,000 square meter store. More than 100,000 home furnishing stores are blooming everywhere. This phenomenon is seriously detrimental to the healthy and healthy development of the furniture industry. Xu Guofang expressed his hope that the home furnishing industry will develop rationally and be "impatient".
Che Jianxin: Take the responsibility to make agents and manufacturers profitable
Che Jianxin, the chairman of Red Star Macalline, participated in the forum and participated in the forum dialogue, and did not respond positively to various "cracks". He only said: "I am a carpenter. I love this industry. Every time I see furniture, I feel emotional." When it comes to responsibility, Che Jianxin pointed out that better companies should be responsible for Sogou , including Red Star Beauty. Kailong included. It is the industry that has made me. My development needs to depend on this industry. With the development of Red Star today, it should be said that responsibility is more than everything. According to Masno's theory of needs, when a person reaches a certain level, he will have another idea, and he will pursue spirit and pay. Che Jianxin also showed the responsibilities that Red Star Macalline will shoulder in the next few years:
The first is to make good channels, which can bring more convenience to the factory;
The second is to promote industry standards and harmonious development of the industry, and healthy competition in the industry is also my responsibility;
The third is the mission of our company to improve the taste of home in China. Through the display of furniture in shopping malls and factories, let consumers experience it, draw on the reference to tasteful home life, so that consumers can taste their home, and then they can improve the quality of consumers. Consumers ’home quality is our responsibility .
Speaking of 2011, Che Jianxin pointed out that 2011 is a year full of challenges and opportunities, and Red Star will ensure that both agents and factories are profitable.
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