During the 11th Five-Year Plan period, China's hardware products industry has achieved fruitful results.

During the "Eleventh Five-Year Plan" period, China's hardware products industry has achieved fruitful results. The whole industry has also undergone a transformation from quantitative growth to quality improvement, and has undergone a transformation from a hardware manufacturing power to a manufacturing power.

In the "Eleventh Five-Year Plan", hardware companies experienced the baptism of the global financial crisis, and many enterprises began to "return" to the domestic market. A number of hardware products based on domestic sales, under the impetus of a series of national policies to stimulate economic development, have maintained steady growth for the rigid market that further stimulates domestic demand.

After years of development, the variety of hardware products has been continuously enriched, and the categories have gradually increased. At present, there are more than 10,000 varieties. The product categories have also grown from the traditional three categories of daily hardware, construction hardware and tool hardware to including shower rooms and gas. Ten categories of products such as appliances, range hoods, cookware, zippers, locks, kitchen equipment and stainless steel products. The number of enterprises has also increased significantly, reaching more than 40,000, and more and more companies with annual sales of more than one billion.

The backbone hardware enterprises have completely got rid of the backward image of “small, miscellaneous, dirty and chaotic” in the past. The image of modern hardware production enterprises, both traditional and modern, both labor-intensive and relatively technical, has been gradually established.

In the past five years, most of the hardware companies have completed the initial stage of capital accumulation, and began to march to the high level through technological innovation, structural adjustment, and implementation of brand strategy.

Experiencing the crisis and restoring the growth of the hardware industry is an important part of China's light industry. It is a sunrise industry with sufficient market competition and closely related to people's lives. More than 99% of the enterprises in the industry are private small and medium-sized enterprises, mainly distributed in Guangdong, Zhejiang, Jiangsu, Shanghai, Fujian, Shandong, Hebei and other provinces and cities.

At present, the output of many hardware products in China ranks first in the world. Lighters, zippers, thermos cups, wrenches, pliers, zippers, knife and scissors all have a very large share in the global market, and the impact on the world hardware industry is growing. At present, there are Chinese hardware products in more than 220 countries and regions around the world, and the status of China's major hardware production countries has been established.

According to industry survey data, the total output value of the hardware industry has reached 800 billion yuan, and the growth rate of more than 15% in 2005-2008, of which the total industry exports in 2008 reached 50.3 billion US dollars, accounting for 40% of the total output value of the industry - 50%, except for a 7% increase in 2007, has been maintaining a high growth rate of 20%-30%.

However, since the fourth quarter of 2008, the global financial crisis has had a huge impact on export-oriented enterprises. Tools hardware, construction hardware, locks, cutlery, zippers and other industries were most affected by this crisis.

2009 was a year of difficult and fierce competition in the industry. Exports fell by 20.4% compared with the same period of the previous year, and the export value of the top ten categories showed a different degree of decline. This is unprecedented in history. Happening. Total imports in 2009 were $13.617 billion, a 7.5% decline. However, the growth has been: faucets, horticulture, safes, lighters, cookware, kitchen equipment. This fully demonstrates the increase in demand for the above products in the domestic market. After the third quarter of 2009, the export situation gradually improved. Many enterprises took the opportunity to reverse the unfavorable trend of exports in the first half of the year, which reduced losses and confidence.

The output analysis of some hardware products provided by the National Bureau of Statistics in the first half of 2010 showed that the output of locks was 850 million, up 17.5% year-on-year; the output of household gas cookers was 12.588 million units, up 5.8% year-on-year; the output of domestic gas water heaters was 6.86 million units, The increase was 63.6%. The output of household range hoods was 8.305 million units, up by 34.7% year-on-year; the output of daily-use stainless steel products was 1.10 million tons, up 51.4% year-on-year.

The data once again shows that after experiencing a decline in 2008, the current foreign trade has shown a recovery growth, while domestic sales have also shown a very active development trend. This kind of hardware products, mainly domestically sold, has been steadily growing for the rigid market that further stimulates domestic demand, driven by a series of national policies to stimulate economic development.

After the development in recent years, the variety of hardware products has been continuously enriched, and the categories have gradually increased. At present, there are more than 10,000 varieties, and the product categories have also grown from the traditional three categories of daily hardware, construction hardware and tool hardware to including showers. Ten categories of products such as houses, gas appliances, range hoods, cookers, zippers, locks, kitchen equipment and stainless steel products. The number of enterprises has also increased significantly, reaching more than 40,000, and more and more companies with annual sales of more than one billion. There are more and more hardware companies with modern management systems, modern factories, advanced technology equipment and sound environmental protection facilities. The backbone hardware enterprises have completely got rid of the backward image of “small, miscellaneous, dirty and chaotic” in the past. The image of modern hardware production enterprises, both traditional and modern, both labor-intensive and relatively technical, has been gradually established.

Active innovation, brand-based business In the past five years, most of the hardware companies have completed the initial stage of capital accumulation, and began to march to the high level through technological innovation, structural adjustment, and implementation of brand strategy.

Innovation has become a consensus and the technical structure has been further optimized. At the same time, the implementation of the brand strategy, the response of the entire industry.

By 2007, the industry had 10 major categories of 48 brands entering the Chinese brand list, including 8 gas water heaters, 7 faucets, 6 hoods, 1 razor, 2 shower rooms, and 3 lighters. There are 9 cookwares and 12 household gas stoves. By 2007, 13 industries had identified 115 industry famous brands, including tools, locks, faucets, vacuum flasks, cutlery and so on. In recent years, the re-evaluation of China's top ten famous brands, such as faucets, shower accessories, valves, shower rooms, etc., has been carried out in the industry, which has driven the industry's ethos of becoming a brand enterprise and promoted the improvement of industry brand awareness. The improvement of technology innovation, quality management and corporate propaganda in the whole industry.

In addition, the regional economy of the hardware industry has developed rapidly. The China Hardware Products Association and the local government where the industrial clusters are located closely cooperate to actively cultivate and build industrial clusters with professional subdivisions and close industrial chains, and cultivate and name 38 national-level Chinese hardware production and export bases nationwide. Among them, 18 industrial bases were added during the 11th Five-Year Plan period.

The formation of characteristic areas plays an irreplaceable role in leading the development of the industry and driving the optimization and progress of the entire industry. A common feature of these industrial bases is that their characteristic economy occupies half of the local economy, and some even reach 70%, truly becoming the pillar industry of one economy. In accordance with the positioning of small products--big market--big industry, with the support of local governments, we insist on specialization, scale, and intensive development. These industrial bases have gradually become industry technology research and development centers, product design centers, and talent cultivation centers. Product Inspection Center and Information Center.
International cooperation to enhance influence In 2006, a world-renowned industry event --

The 49th World Hardware Conference was held in Shanghai. This marks that the status of China's hardware industry in the global hardware industry is once again highly recognized. Through the International Hardware Federation (IHA) platform, China's hardware industry has accelerated exchanges and cooperation with hardware industry organizations in the United States, Germany, Spain, the United Kingdom, Canada, Australia, Japan and other countries.

In terms of holding hardware exhibitions, China International Hardware Exhibition in 2006 officially cooperated with Cologne Exhibition Company, the world's largest international hardware exhibitor, with complementary advantages. The exhibition area in 2010 has reached 110,000 square meters. It is gradually increasing at a rate of more than 10,000 square meters every year, and has now become the second largest exhibition in the global hardware industry. With the further development of the exhibition, the combination of China's hardware industry and the world is closer, and the high-end exchanges with the international hardware industry are becoming more frequent. As a bridge between China and the international market, China International Hardware Fair has shown its increasingly important value.

In addition, the construction of the local hardware market has achieved fruitful results, and the brand effect of the national key hardware professional market is growing. Such as: Sichuan Dazu Hardware Professional Market, Shandong Linyi Hardware Professional Market, China Kitchen and Bathroom City, etc., which have developed rapidly in terms of market connotation and scale, and have become the main distribution centers of the region, and have played an active role in promoting the formation of the national hardware market. The role.
  

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