As a new type of healthy and environmentally friendly product that conforms to the national sustainable development strategy, artificial stone was introduced into the domestic market in the 1980s and is widely used in cabinet products. Although the artificial stone industry in China started late, after more than ten years of rapid development, it has become the material of choice for cabinet countertops. With the development of the cabinet industry, the artificial stone industry presents a very gratifying situation, fostering a huge consumer market and ranking among the world's top in terms of market size and application penetration rate. Compared with foreign artificial stone industry, domestic artificial stone has the following four gaps:
1. Lack of independent innovation capability in the industry
First of all, in the past two decades, the production equipment and production technology of artificial stone has been monopolized by Italy. Enterprises must develop, advanced production technology and equipment are the basic guarantee, and backward traditional processing technology is difficult to support the needs of enterprises in the fierce market competition. Before the 21st century, China's artificial stone technology and equipment were still quite backward. The weak technical strength of enterprises and backward production equipment are the fundamental reasons for the slow development of China's artificial stone industry. In order to develop, many companies have introduced production equipment from abroad. The cost of production equipment imported from abroad is high, and more importantly, it is subject to people, because the core technology is in the hands of others. Specifically, there is a lack of initiative in device updates and upgrades. What equipment is provided by the provider side, and what equipment is introduced by the importer. The importer wants to update and upgrade, and must wait until the provider develops it before updating the upgrade. It is always led by the nose. To this end, enterprises must have autonomy, independence, and innovative technology so that the industry can develop and grow.
Secondly, some old domestic R&D technologies are seriously lagging behind, and the idea still stays in the 1990s. The real thing is that the products developed are more and more inconsistent with the tastes of modern people, resulting in unsalable products. Therefore, enterprises must not only increase the intensity of research and development, but also grasp the context of the times, so that the products developed can be adapted to the development of the market.
Second, market cultivation is neglected
Foreign companies have independent and independent capabilities, each researching and developing characteristic varieties, mutual exchanges, and continuous innovation. The most outstanding performance is that many production lines between Italian manufacturers can coexist and share prosperity. Everyone does not imitate each other, and some only exchange experience. They are promoting benign competition, while domestic counterparts have vicious competition. Xinfuyun Company developed the first two-color variety Dream Sharan in China. When this product was launched, it was quickly promoted by the market due to its effective promotion and accurate market positioning. However, many domestic enterprises immediately pushed similar products to the market, and fought a price war, causing a rapid decline in prices, leading to market confusion.
Here are two fables: First, the "ant group", which is about a group of ants encountering a fire, quickly huddled together, and rolled out of the fire. Although the ants outside sacrificed, a large part of it survived. The second is "crab hook legs", which is about a crab to see the good scenery outside, want to climb ashore. When it stretched out a leg, the other crabs desperately hooked it and dragged it down. These two fables deserve our deep thought: How do we develop the artificial stone industry? Is it like “ant cuddles†or “crab legs� The development experience of many industries in China tells us that a company relies on imitating other people's varieties. It is impossible to make long-term profits. Instead, we should focus on researching new varieties and improving market cultivation, further replacing imported artificial stone products, and demanding ceramic tiles and natural stone markets, and relying on continuous innovation to enhance competition. Advantage.
Third, the development of high-tech investment is weak
The high-speed development of foreign artificial stone industry has already reached the road of artificial quartz stone. Artificial quartz stone is the fastest growing and most popular variety in the granite industry. It is understood that this kind of product is mainly used for various countertops, especially kitchen panels. The manufacturer of synthetic quartz stone first appeared in Italy, and there are two such manufacturers in Spain. At present, Turkey, the Czech Republic, Belgium, Oman and other countries also have such factories. The main distribution in Asia is in South Korea and one in Vietnam. However, there is still no professional and large-scale manufacturer of synthetic quartz stone plates in China. The pace of development of the industry is slow, and it still stays on the production of artificial marble.
The rapid development of this industry abroad is mainly due to its high-tech industry, high technology content, and willingness to invest in research and development. It is precisely because of this that the pace of development is so fast.
Fourth, the introduction of technical talents is not enough
Many foreign artificial stone enterprises focus on training talents, and they spend a lot of money and money to cultivate. Many domestic enterprises are arbitrarily digging talents, not paying attention to talents, causing serious confusion in the talent market and damaging the interests of other enterprises. The interests of job seekers. Deng Xiaoping once said that "technology is the primary productive force". The development of science and technology relies on the advancement of talents. The cultivation of talents with the heart will gradually give them a sense of belonging, so that they will do everything for the enterprise with greater care and pragmatism.
People-oriented, respect people everywhere. Xinfuyun Company always regards talents as the first and foremost value of the company's survival and development, and regards people's wisdom and internal potential as a long-standing resource of the company. On the one hand, we will continue to introduce talents from all walks of life to strengthen our research and development capabilities; on the other hand, we will strengthen cooperation with universities and research institutions at home and abroad, relying on the strong scientific and technological strength of institutions of higher learning (such as South China University of Technology) and research institutions. Solve technical problems and make contributions from research to the progress of the entire industry.
The artificial stone industry's overall market share is still very small. Last year, the ceramic industry's sales reached 150 billion yuan, while the artificial stone industry's total sales last year was only 500 million yuan. We are still relatively backward in the market network construction and marketing and promotion methods, but China's artificial stone industry has just started, there is still great potential, so we should focus on strengthening R&D and market cultivation to avoid blind follow-up and low-level price competition. Overloading the scale and increasing the output value, these behaviors will cause the industry to develop in an orderly manner and eventually lead to an overall decline.
Therefore, it is recommended to build a platform for internal communication and communication in the industry, standardize the market, remove the enterprises that hinder the development of the industry, and learn from the experience of Italy, promote misplaced competition among enterprises, that is, develop and promote their own distinctive varieties, and form a unique enterprise. Stone brand image. Popular varieties can be shared, and the special varieties of industries should be protected, and the competition should be upgraded to a higher level of benign R&D and market cultivation, creating a harmonious industry development environment for resource sharing, so that the entire industry can develop healthily and steadily. .
1. Lack of independent innovation capability in the industry
First of all, in the past two decades, the production equipment and production technology of artificial stone has been monopolized by Italy. Enterprises must develop, advanced production technology and equipment are the basic guarantee, and backward traditional processing technology is difficult to support the needs of enterprises in the fierce market competition. Before the 21st century, China's artificial stone technology and equipment were still quite backward. The weak technical strength of enterprises and backward production equipment are the fundamental reasons for the slow development of China's artificial stone industry. In order to develop, many companies have introduced production equipment from abroad. The cost of production equipment imported from abroad is high, and more importantly, it is subject to people, because the core technology is in the hands of others. Specifically, there is a lack of initiative in device updates and upgrades. What equipment is provided by the provider side, and what equipment is introduced by the importer. The importer wants to update and upgrade, and must wait until the provider develops it before updating the upgrade. It is always led by the nose. To this end, enterprises must have autonomy, independence, and innovative technology so that the industry can develop and grow.
Secondly, some old domestic R&D technologies are seriously lagging behind, and the idea still stays in the 1990s. The real thing is that the products developed are more and more inconsistent with the tastes of modern people, resulting in unsalable products. Therefore, enterprises must not only increase the intensity of research and development, but also grasp the context of the times, so that the products developed can be adapted to the development of the market.
Second, market cultivation is neglected
Foreign companies have independent and independent capabilities, each researching and developing characteristic varieties, mutual exchanges, and continuous innovation. The most outstanding performance is that many production lines between Italian manufacturers can coexist and share prosperity. Everyone does not imitate each other, and some only exchange experience. They are promoting benign competition, while domestic counterparts have vicious competition. Xinfuyun Company developed the first two-color variety Dream Sharan in China. When this product was launched, it was quickly promoted by the market due to its effective promotion and accurate market positioning. However, many domestic enterprises immediately pushed similar products to the market, and fought a price war, causing a rapid decline in prices, leading to market confusion.
Here are two fables: First, the "ant group", which is about a group of ants encountering a fire, quickly huddled together, and rolled out of the fire. Although the ants outside sacrificed, a large part of it survived. The second is "crab hook legs", which is about a crab to see the good scenery outside, want to climb ashore. When it stretched out a leg, the other crabs desperately hooked it and dragged it down. These two fables deserve our deep thought: How do we develop the artificial stone industry? Is it like “ant cuddles†or “crab legs� The development experience of many industries in China tells us that a company relies on imitating other people's varieties. It is impossible to make long-term profits. Instead, we should focus on researching new varieties and improving market cultivation, further replacing imported artificial stone products, and demanding ceramic tiles and natural stone markets, and relying on continuous innovation to enhance competition. Advantage.
Third, the development of high-tech investment is weak
The high-speed development of foreign artificial stone industry has already reached the road of artificial quartz stone. Artificial quartz stone is the fastest growing and most popular variety in the granite industry. It is understood that this kind of product is mainly used for various countertops, especially kitchen panels. The manufacturer of synthetic quartz stone first appeared in Italy, and there are two such manufacturers in Spain. At present, Turkey, the Czech Republic, Belgium, Oman and other countries also have such factories. The main distribution in Asia is in South Korea and one in Vietnam. However, there is still no professional and large-scale manufacturer of synthetic quartz stone plates in China. The pace of development of the industry is slow, and it still stays on the production of artificial marble.
The rapid development of this industry abroad is mainly due to its high-tech industry, high technology content, and willingness to invest in research and development. It is precisely because of this that the pace of development is so fast.
Fourth, the introduction of technical talents is not enough
Many foreign artificial stone enterprises focus on training talents, and they spend a lot of money and money to cultivate. Many domestic enterprises are arbitrarily digging talents, not paying attention to talents, causing serious confusion in the talent market and damaging the interests of other enterprises. The interests of job seekers. Deng Xiaoping once said that "technology is the primary productive force". The development of science and technology relies on the advancement of talents. The cultivation of talents with the heart will gradually give them a sense of belonging, so that they will do everything for the enterprise with greater care and pragmatism.
People-oriented, respect people everywhere. Xinfuyun Company always regards talents as the first and foremost value of the company's survival and development, and regards people's wisdom and internal potential as a long-standing resource of the company. On the one hand, we will continue to introduce talents from all walks of life to strengthen our research and development capabilities; on the other hand, we will strengthen cooperation with universities and research institutions at home and abroad, relying on the strong scientific and technological strength of institutions of higher learning (such as South China University of Technology) and research institutions. Solve technical problems and make contributions from research to the progress of the entire industry.
The artificial stone industry's overall market share is still very small. Last year, the ceramic industry's sales reached 150 billion yuan, while the artificial stone industry's total sales last year was only 500 million yuan. We are still relatively backward in the market network construction and marketing and promotion methods, but China's artificial stone industry has just started, there is still great potential, so we should focus on strengthening R&D and market cultivation to avoid blind follow-up and low-level price competition. Overloading the scale and increasing the output value, these behaviors will cause the industry to develop in an orderly manner and eventually lead to an overall decline.
Therefore, it is recommended to build a platform for internal communication and communication in the industry, standardize the market, remove the enterprises that hinder the development of the industry, and learn from the experience of Italy, promote misplaced competition among enterprises, that is, develop and promote their own distinctive varieties, and form a unique enterprise. Stone brand image. Popular varieties can be shared, and the special varieties of industries should be protected, and the competition should be upgraded to a higher level of benign R&D and market cultivation, creating a harmonious industry development environment for resource sharing, so that the entire industry can develop healthily and steadily. .
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