China's daily-use ceramics industry is experiencing rapid growth and has become the world's largest producer, exporter, and consumer of ceramics. However, despite this dominance, China is not yet a true "manufacturing power" in the sector. A thorough analysis reveals several key challenges that need to be addressed.
First, the export price of Chinese ceramics remains low. The industry consumes significant resources, energy, and labor, but often receives minimal returns. In 2010, the average export price per piece was just 34.62 cents, while imported daily-use porcelain could cost up to $4.90. This means Chinese products are only about 1/10th the price of imports. Several factors contribute to this issue: lack of well-known brands, limited innovation in design, poor quality control, and weak brand recognition.
Second, production efficiency in China’s daily-use ceramics industry is generally low, with high costs, excessive energy consumption, and poor overall performance. These issues are closely tied to technical limitations within the industry. For example:
1. The development of process technology and equipment is uneven. While raw material processing and firing stages are relatively advanced, the intermediate forming stage lags behind due to outdated equipment, low automation levels, and insufficient support systems. Some processes still rely on manual operations, leading to inefficiencies in labor productivity.
2. The quality of molds used in the molding process is subpar. Gypsum molds have been widely used for a long time, but their performance is limited. Poor quality and low durability result in frequent replacements, increasing costs and reducing production efficiency.
3. The processing of gypsum powder and molds in China is not advanced enough, which affects the uniformity of the final product. As a result, the green body formed during molding is often of low quality. Additionally, the high energy consumption in the firing process—accounting for 70-80% of total energy use—is largely due to inefficient kiln furniture.
To move forward, the industry must focus on three main areas: improving production efficiency, promoting energy-saving and environmentally friendly practices, and enhancing product quality. Achieving these goals requires adopting advanced technologies and equipment from developed countries or through technological digestion and re-innovation. This will be crucial in raising the overall technical level of the industry.
Although China is the world's largest ceramic producer, it still lacks the status of a true manufacturing power. However, with continued efforts to overcome technological and developmental challenges, the Chinese ceramic industry is expected to evolve into a global leader in the near future.
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**Ceramic Industry Faces Challenges at Home and Abroad**
The past year has been tough for the ceramic industry. It has faced pressure both internationally and domestically. On the global front, many countries have imposed anti-dumping measures against Chinese ceramics, while domestic policies on energy conservation and emissions reduction have also increased the burden on manufacturers.
In 2012, the EU launched an anti-dumping investigation against Chinese household ceramics, imposing temporary tariffs ranging from 17.6% to 58.8%. Similar actions followed in Mexico, Russia, and Brazil, further complicating the export landscape. At the same time, international markets have introduced stricter technical and social responsibility standards, increasing compliance costs for exporters.
Domestically, the government has tightened regulations on energy use and emissions. Many ceramic enterprises now face strict environmental requirements, and those failing to meet them risk closure. This has led to widespread shutdowns, especially in regions like Foshan and Zibo.
Industry experts suggest that the path forward involves four key transformations: moving from resource-dependent to resource-saving models, from polluting to eco-friendly practices, from quantity-driven to quality-focused development, and from being large but weak to being strong and efficient.
With continued innovation and investment, the Chinese ceramic industry can overcome its current challenges and emerge as a true global manufacturing powerhouse.
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2. Available in customers' designs, size range: 4(width)×6(length)cm to 40(width)×50(length)cm.
3. Used to pack food, medicine, medical apparatus, electronic products, cosmetic, handicraft.
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