2012 bathroom hardware keyword e-commerce trend

On the day of the Double 11th event, the total transaction value of sanitary ware products reached 419,316,508 yuan, the number of transactions reached 564,356, and the unit price was 743 yuan. Among them, sanitary ware faucets, shower heads, and toilets accounted for 47.9%, 38.2%, and 13.53% of the transaction volume, respectively, ranking among the top three in the sanitary products sub-sector. From the transaction chain growth point of view, bathroom hardware kits, shower faucet, bathroom faucet the three bathroom products sub-industry increased the most, an increase of 2917.60%, 2235.68%, 1572.24%.

Tmall data shows that sanitary ware brands began to store more than 200 stores, including Kohler, Wrigley, American Standard, Dongpeng, Jiumu, Zhongyu, Hansgrohe, Faenza, Hengjie, and gold medals. Column out of them. According to incomplete statistics, there are more than 50 brands participating in the Double 11 promotion this year. At present, enterprises are counting double-eleven sales data. The official microblog of Jiumu Sanitary Ware Co., Ltd. released its results on the afternoon of the 12th. Double 11 sales exceeded 24 million on that day.

The development of e-commerce has always been considered very easy to create miracles, and from the e-commerce e-commerce business on the double eleventh day of statistical analysis, nine animal husbandry is indeed a miracle, apparently, the 2012 bathroom e-commerce development momentum is very rapid, also ringing In order to expand the market share of sanitary ware companies, the development of e-commerce channels is an inevitable choice for the trend. In particular, the statistical data of double 11 sales promotion come out. Everyone pays more attention to the development of e-commerce and begins to change from the wait and see in the past. Take the initiative to gradually build their own e-commerce platform.

From the e-commerce platform Tmall's data shows that the brand mature enterprises have basically built their own e-commerce platform, and some of the company's product framework has been formed, and double 11 after the madness, double 12 promotion presents a bee and On the situation, many companies tasted the sweetness brought by the double eleventh. They wanted to make a big achievement in the Double Twelfth. Of course, the end result is that many companies are not optimistic, but it can be seen that bathroom companies gradually pay attention to electricity. Business channel development and sales.

Nowadays, many companies are still exploring the sanitary electronics business model. Jiumu gradually explores its own business model online and offline. Other companies, such as Dongpeng, are still an exploratory type. Business, Dongpeng's depression is the same as most brands. Luo Baihui pointed out that since brand enterprises are more mature in the traditional business model, if they want to develop e-commerce, they must avoid the impact of the same traditional model. In this way, brand enterprises appear stable in the operation of e-commerce, and in product promotion and sales, Most of them use differentiated routes of products to ensure that there is no conflict between online and offline products, and they must also ensure the interests of both parties. Relatively pure e-commercial sanitary ware operating companies are also a semi-finished product model. Because of the unique properties of sanitary ware, pure e-commerce business operators have to invest more in after-sales services, have limited service coverage, and do not receive comprehensive services. Experience.