Dialysis: Current Market Defects and Development Trends in Wallpaper Industry

The diversity of wallpapers and the uniqueness of people no longer strive for the best wall, casts the development direction and development prospects of wallpapers. Due to the special nature of the wallpaper, the decoration color and style of the wallpaper become the keynote of the entire family, and the diversification of the wallpaper is completely in line with the principle of “light decoration and heavy decoration” in the home decoration, and is deeply loved by the consumers. In recent years, people's demands for home improvement have become increasingly fashionable. Wallpaper has been highly praised by many young people. However, due to the lack of relevant laws and regulations and industry self-discipline, the wallpaper industry has a variety of phenomena. How to face the development of the wallpaper industry and grasp the right development direction is what every wallpaper manufacturer should know.

The status quo of the wallpaper: The wallpaper industry has gradually developed into an international one. The multi-channel and multi-mode marketing approach occupies the industry The first group of wallpaper brands are aware of the development potential of the industry, unite to jointly cultivate the market, and influence the domestic consumption atmosphere by introducing international decoration styles. , Temple Temple in the home improvement market, an important position in the market, and the traditional paint and wall paint launched a strategic offensive, trying to win the hegemony of Chinese wall decoration materials.

Defects: The corporate brand name of the wallpaper is weak, and the utilization rate of the wallpaper with low threshold is only 5% in our interior decoration. In Europe, the United States, Japan, and Korea, the usage rate of wallpaper is more than 50%. The potential of China's wallpaper market is very impressive. Faced with such development status, why is the usage rate of wallpapers in China so low? Industry experts pointed out: “Some irregularities have caused consumers to abandon their wallpapers when choosing wall decoration materials, instead choosing latex paints and emerging liquid wallpapers, etc. The entire wallpaper industry can only do big things with self-discipline. Strong."

Because the threshold of operating wallpaper is not high, many businesses have little awareness of wallpaper brand sales. At present, the wallpaper industry is in a period of rapid development in China. Although the products have been significantly improved in terms of environmental protection and quality, the lack of a service system has become an obstacle to the development of the entire industry. The chaos of market management, product chaos, price chaos, and service chaos, especially price chaos are the most significant.

There is no strict normative standard Another big problem currently affecting the wallpaper into the family is the price black hole. The same product has a price of $500 and the other is 700. Consumers cannot figure out how much this item is worth. This unstable price and opacity largely affect the trust of the wallpaper in the consumer's purchase process. This distrust leads to the loss of potential customers in the wallpaper market. Only by defining the industry price system, regulating the distribution channels of manufacturers and distributors is the key to solving the price issue. In addition, it is necessary to unify business standards, reshape the image of the industry, uniform and transparent retail prices, uniform service standards in sales, and establish a good reputation in the industry.