The security vision system is based on a visual identity system that communicates corporate security concepts, security information, and security visuals. Visual system engineering is a means of communication that symbolizes, visualizes, and standardizes corporate philosophy and code of conduct. Its basic content includes two major parts: basic elements and application elements. The basic elements include company name, logo, standard word, standard color, modeling, etc.; application elements mainly include office supplies, product packaging, advertising, vehicles, construction, and environment. The visual element is a carrier that comprehensively reflects the overall characteristics of the enterprise, and is a symbolic representation of the external image of the enterprise. In essence, it portrays the corporate personality, highlights the entrepreneurial spirit, and conveys the business philosophy of the company, so that the public and employees have a consistent sense of identity and values.
The safety vision system is based on the industry characteristics and industry safety standards of the company, combined with the company's safety culture concept, to form a visual identity system for enterprise security. It guides the design and implementation of “safe visual identity†(safety identification, security color, security publicity and education facilities, safety image identification, etc.), and improves the uniformity, standardization, systemicity and artistry of “safe visual identityâ€. It can make people realize the personality and connotation of corporate safety culture, and vividly convey the concept of enterprise safety management, which has a good propaganda effect.
First, the composition of the visual system
1. Unified identification image. Logo: abstract or figurative. It can be divided into building identification, public orientation identification, (enterprise) image identification, regional function identification and other categories. For mining enterprises, it is mainly to do a good job of the safety signs of workplaces and equipment operating places, such as: the maintenance site of the electromechanical repair factory, need to have a clear safety sign.
Corporate security standard color. A specific color or set of colors determined by a company to create a unique security image and convey security information. It is used in all visual communication design media to express corporate security concepts through color-specific perceptual stimuli and psychological reactions. , causing the audience's visual and psychological attention. The color of Guodian standard is sky blue.
2. Determine the space or medium. Such as workshops, offices, production equipment, production facilities, production equipment and so on.
Standardized safety signs - safety signs, slogans, signs, etc.
Basic information – the industry standard for safety standards, which is the basis for the establishment of vision systems; other safety information, such as necessary safety information for different objects, different locations, and different situations.
The transmission of information—the transmission of safety concepts—the visual system uses signs, posters, corporate environments, transportation, clothing, advertising media, signage, and packaging systems as a means of communication.
A clear concept - the corporate security concept has its rich content and components, which constitute a security concept recognition system. It mainly includes: safety culture, safety policy, safety code of conduct, corporate safety concept.
The cultural basis of dependence—regardless of ideas, expressions, and copywriting—is based on a single or diverse cultural background that forms a unified cultural identity and cultural taste.
Second, the role of the visual system
1. Guide the normative behavior
The most direct and basic function of the visual system is to guide the behavior of the audience. Through the dissemination of visual effects, tell the audience how to be safe, how to do danger, what behavior is prohibited, what behavior is encouraged, what place, what equipment is Dangerous, how to avoid risks, how to use which safety facilities and equipment should be used, how to deal with emergencies, etc. In a simple, clear, and understandable form, it is clearly guided to make the individual behavior of the audience a group of standardized security acts.
2. Dissemination of safety knowledge
The visual system spreads the most basic safety concepts, the most commonly used safety knowledge and the most practical safety skills through various forms or carriers, so that the audience understands why it is safe to do so, and it is not safe to do so. Why this is the case? Dangerous places, how to avoid danger, how to use safety facilities and equipment, how to effectively escape from life when accidents occur, what kind of behaviors should be possessed.
3. Supplementary safety hardware system
Enterprises in the production and office process will be equipped with comprehensive security facilities and equipment, such as alarm, rescue and other hardware systems, but a complete hardware system does not guarantee that people will use it correctly, if people do not use the right operation, no matter how good the hardware The system can't play its due role. The visual system will make up for this shortcoming. Through the popularization and guidance of relevant knowledge and skills, the combination of man and machine will enable the security hardware to truly play its guarantee role.
Third, the transmission of safety concept
After the company implements the vision system, the company can pass on the safety concept to the public through visual symbols. Pay attention to the following aspects in the implementation.
1. Avoid companies repeatedly defining security visual effects
The vision system is based on the premise of standardization, combined with the company's safety concept, to unify the security visual effects within the enterprise, to avoid duplication of definition of security vision.
2. Demonstrate corporate security image
The visual system not only embodies the company's safety concept and safety management level, but also demonstrates the company's responsibility to society and demonstrates the company's scientific attitude and humanistic spirit. It is essentially showing the company's safety culture and corporate safety image to the society. To enhance the status and social value of the company in the public mind.
3, beautify the corporate environment
The visual system focuses on bringing beautiful visual and psychological feelings to the public, and organically combining content and form. Due to its standardization, systematization and artistic features, it has beautified the environment and atmosphere of the workplace, including the problems of past signs, banners and posters.
Fourth, the realization of the visual system
1. Establish the foundation of the visual system
• Detailed and accurate identification of the various hazards and possible hazards that may be caused by various actions, facilities, conditions, places, and environments.
• Conduct predictive analysis on the behavior patterns that may occur in different groups of people (generated by factors such as different psychological characteristics, behavioral habits, cultural backgrounds, and thinking habits).
• Investigate and analyze different people's ways and habits of receiving information.
• Analyze the industry characteristics of an industry and introduce safety standards for the industry.
2. Principles for establishing a vision system
In the actual establishment and application of the visual system, it pays great attention to the consistency of the basic concepts and basic performance elements, such as the unified image (flag, logo color).
Fifth, the vision system implementation steps
1. Research and analysis
Including audience analysis, that is, obtaining the audience's demand for security knowledge, acceptance habits and receiving channels through surveys; information analysis, classifying the information to be conveyed to the audience, such as regulations, skills, common sense, advocacy and prohibition, etc.; Analysis, that is, the analysis of the space and medium in which the vision system depends; industry analysis, through the analysis of industry norms and safety standards, will obtain a more widely recognized visual design.
2. Feature mining
Including the mining of corporate security concepts to make it more clear; enterprise security needs mining, this is the starting point of vision, but also the goal it pursues; the determination of corporate visual design standards.
3. Design and development
Including corporate safety standard color, safety sign design, introduction of industry safety standards, language expression of corporate safety concept, media confirmation,
4. Develop an application manual
The writing of all copywriting, such as slogans, slogans, commentary, etc. All design, description, copy, field application examples, production requirements, etc. are compiled into visual system application manuals.
Sixth, the idea of ​​further establishing and perfecting the safety vision system engineering for the electromechanical repair and distribution plant
The main working places of the electromechanical repairing plant are three major workshops (joint repair room, internal combustion maintenance workshop, heavy steam maintenance workshop) and equipment maintenance site.
1. Safety visual engineering in the workshop:
(1), publicity plaque.
Content: Mainly for the safety management content of the team and the safety management knowledge in the mine.
(2) Admission notice:
Content: A. A safety helmet must be worn when entering the factory. B. No smoking is allowed. C. It is strictly forbidden to stay under the gate. D. It is necessary to walk in accordance with the pedestrian passage, and the vehicle is strictly prohibited from entering the pedestrian passage. E. Non-maintenance and maintenance personnel are strictly prohibited from staying in the work area. F. It is strictly forbidden to throw litter, and vehicles are not allowed to bring materials.
(3) Safety Culture Gallery:
Content: Comics [Safety starts from the subtleties]. [Improve in the implementation]. [Strictly undocumented employment]. [The whole family's happiness protection]. [Correct wearing a hard hat]. [It is not too late].
Aphorism: A. Safety comes from vigilance and the accident comes from paralysis. It’s hard to bring security, and it’s a curse. B. Implement a measure that is better than ten slogans. C. Keeping the safety for a few days, there is more than one day of the accident. D. Everyone is safe, and everyone is happy. E. Two major security agents, violating regulations and paralysis. F. The diarrhea is in the hole, and the disaster begins with violations. G. Inspection and forgetting to keep the safety is equal to not controlling the steering wheel. H. Pay attention to the safety of bits and pieces, not really sloppy, really love life minutes and seconds.
(4) Rules and regulations plaque:
Content: System Booklet
(5), the person in charge of the work equipment signs:
A. Fire hydrant; B. Air pump; C. Electric welder; D. Distribution box; E. Distribution room. Nitrogen bottle;
(6), safe message banner:
Content: 1. You are the pillar of your family. I and my child rebelled home. 2. Your safety is my greatest happiness. 3. Safely compile a wreath of happiness, and break the rules into a bitter wine of remorse. 4. For the world you are just a life. For the family you are the whole world. 5. For the sake of family happiness, you must keep in mind the lessons and stay away from violations forever and safely.
(7) Safety warning signs:
1. No smoking 2. No fireworks 3. No flammable materials prohibited 4. No fires allowed 5. Non-workers are prohibited from entering 6. Emergency exits 7. Prohibition of passage 8. Prohibition of proximity 9. Prohibition of start-up 10. Prohibition of stays 11. Prohibition Closing 12. Prohibition of crossing
2. Safety visual engineering at the inspection site
(1) Safety warning signs:
Contents: 1. Prohibition of pyrotechnics 2. Prohibition of putting inflammables 3. Prohibition of fires 4. Inspection of the site, non-workers are prohibited from entering 5. Prohibition of access 6. Prohibition of proximity 7. Prohibition of starting 8. Prohibition of staying 9. Prohibition of closing 10 It is forbidden to cross.
(2), safe delivery of the book:
According to the actual work, it is issued by the technician, and the operator learns to sign and approve.
(3), security cordon:
Pull a dedicated security cord around the work area.
The above is a little understanding of the safety visual engineering and how to do a safe visual engineering for the electromechanical repair factory. Please correct me if you have any problems.
( Li Xiangyu )
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