After more than two decades of development, the security industry has gone from being obscure to the prestige of today and experiencing an entire industry from scratch, from production to power. The experience and baptism of the market experienced by security companies are worthy of exploration and research by each of our business owners. The environment is changing and the market is changing. We can only use the perspective of development to explore the success of the marketing model of security companies.
From the establishment of an agency to an independent brand, the development of more than 10 years in the industry is not short, and our company is also the first agency for foreign brands. At that time, the entire marketing channel was in the development stage, and it has not yet become relatively fixed. The channels, agents, and distributors have just developed and haven't scaled up, creating a bottleneck between products and users. The cooperation between product distributors and agent distributors is only at the stage of mutual exploration. Product vendors will not easily delegate general agency rights to a company. At the same time, channel distributors are not sure of the products and they will not only represent the products of one company. Formed a product business to find a number of agents, an agent to represent the status of several products. The security market was in such a relatively chaotic phase in the early days. There was no market positioning and what to do with money. Later, our company realized that this was a direction that was not conducive to the long-term development of the company. In 2003, it established its own “Deep Vision†brand, and from then on it has come to a prosperous road of exploration and progress!
The exploration of brand marketing to the beginning of the brand building, the company and most of the small and medium-sized enterprises are in the state of touching the stones and rivers. Everyone learns and develops, and it is also the channel for agent distribution, but the agents and distribution abroad. The brand's agent distributors are reluctant to push domestic products, so the initial development is very difficult. Enterprises rely on the dominant channels of agent distributors for many years to build, but they do not have stable customer base and ability to control the market. They are often in a passive position in the negotiations. This is not conducive to the development and growth of enterprises, but to In order to change this situation, it is only necessary to set aside agency distributors, increase brand influence through the media and exhibitions, and directly implement products as an engineering business, and establish its own marketing channels through the direct sales model. From this single distribution to the combination with direct sales, the establishment of offices and branded stores in the country, since then companies can occupy the market in accordance with their own marketing strategy, this change in marketing model is also the key to determine the success of the company.
With the increasingly fierce competition in the market, the contradiction between enterprises and agents is relatively prominent. The customer resources and product prices among various manufacturers are increasingly transparent, and channel profits are becoming less and less. The former rebates to agents and distributors and the simple relationship between customers have already been insufficient to maintain existing old customers. Comparison agents rely on rebates and can't say that he alone represents only one of your products. As a result, companies have continued to explore and reform progress in the process of development. Through continuous exploration of security products, technologies, and markets, they have summarized the development laws of domestic and foreign security fields, explored the characteristics of the domestic security industry market, and applied technologies and products to enterprises. Made effective integration and increased investment. In 2008, the company launched a core customer platform as its marketing model and deployed more research and development, production, and services to form an advantageous resource configuration for the security industry.
The current "new strategic cooperation marketing model" and the traditional agent distribution management model are very different, specifically in the following:
We are trying to establish a brand-new customer relationship, through the core customers to stimulate the company's brand channel construction, key customers focus on training and analysis, and subdivide the national regional market to win the market!
Our security product marketing and industrial development need to sum up a set of models that suit China's national conditions and suits the characteristics of consumers' culture. We must meet the government's needs and the local investment environment in China, but also have a sufficient user demand base. Tongfang fully considered the needs of the market, industry, and government, and launched a new marketing model based on the user's future needs.
The development of security product channels has experienced the evolution of general trading companies as agents and the current project-engineering-based channels. In the future, it will focus on the development of security operation investors, the development of major marketing channels for the government and industry, and the marketing of security products. Short and big.
The development of the security industry needs to create a new situation and enter the fast lane of healthy and orderly development. As one of the pioneers and pioneers in China's security industry, Deep Vision will work with industry colleagues to inject new vigor into the security industry with innovative thinking and advanced technologies, and create a happy and healthy life together with users.
From the establishment of an agency to an independent brand, the development of more than 10 years in the industry is not short, and our company is also the first agency for foreign brands. At that time, the entire marketing channel was in the development stage, and it has not yet become relatively fixed. The channels, agents, and distributors have just developed and haven't scaled up, creating a bottleneck between products and users. The cooperation between product distributors and agent distributors is only at the stage of mutual exploration. Product vendors will not easily delegate general agency rights to a company. At the same time, channel distributors are not sure of the products and they will not only represent the products of one company. Formed a product business to find a number of agents, an agent to represent the status of several products. The security market was in such a relatively chaotic phase in the early days. There was no market positioning and what to do with money. Later, our company realized that this was a direction that was not conducive to the long-term development of the company. In 2003, it established its own “Deep Vision†brand, and from then on it has come to a prosperous road of exploration and progress!
The exploration of brand marketing to the beginning of the brand building, the company and most of the small and medium-sized enterprises are in the state of touching the stones and rivers. Everyone learns and develops, and it is also the channel for agent distribution, but the agents and distribution abroad. The brand's agent distributors are reluctant to push domestic products, so the initial development is very difficult. Enterprises rely on the dominant channels of agent distributors for many years to build, but they do not have stable customer base and ability to control the market. They are often in a passive position in the negotiations. This is not conducive to the development and growth of enterprises, but to In order to change this situation, it is only necessary to set aside agency distributors, increase brand influence through the media and exhibitions, and directly implement products as an engineering business, and establish its own marketing channels through the direct sales model. From this single distribution to the combination with direct sales, the establishment of offices and branded stores in the country, since then companies can occupy the market in accordance with their own marketing strategy, this change in marketing model is also the key to determine the success of the company.
With the increasingly fierce competition in the market, the contradiction between enterprises and agents is relatively prominent. The customer resources and product prices among various manufacturers are increasingly transparent, and channel profits are becoming less and less. The former rebates to agents and distributors and the simple relationship between customers have already been insufficient to maintain existing old customers. Comparison agents rely on rebates and can't say that he alone represents only one of your products. As a result, companies have continued to explore and reform progress in the process of development. Through continuous exploration of security products, technologies, and markets, they have summarized the development laws of domestic and foreign security fields, explored the characteristics of the domestic security industry market, and applied technologies and products to enterprises. Made effective integration and increased investment. In 2008, the company launched a core customer platform as its marketing model and deployed more research and development, production, and services to form an advantageous resource configuration for the security industry.
The current "new strategic cooperation marketing model" and the traditional agent distribution management model are very different, specifically in the following:
We are trying to establish a brand-new customer relationship, through the core customers to stimulate the company's brand channel construction, key customers focus on training and analysis, and subdivide the national regional market to win the market!
Our security product marketing and industrial development need to sum up a set of models that suit China's national conditions and suits the characteristics of consumers' culture. We must meet the government's needs and the local investment environment in China, but also have a sufficient user demand base. Tongfang fully considered the needs of the market, industry, and government, and launched a new marketing model based on the user's future needs.
The development of security product channels has experienced the evolution of general trading companies as agents and the current project-engineering-based channels. In the future, it will focus on the development of security operation investors, the development of major marketing channels for the government and industry, and the marketing of security products. Short and big.
The development of the security industry needs to create a new situation and enter the fast lane of healthy and orderly development. As one of the pioneers and pioneers in China's security industry, Deep Vision will work with industry colleagues to inject new vigor into the security industry with innovative thinking and advanced technologies, and create a happy and healthy life together with users.
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