The following is the official vice president of the National Federation of Industry and Commerce Stone Industry Chamber of Commerce Li Shanli at the 2012 China Stone Investment and Financing Summit Forum: As a member of the stone industry, I also want to talk about the status quo of the stone industry and the future of development. Stone industry It is an industry with a long history. It originates from the richness and variety of stone resources in China. The reserves of marble in China reach 3 to 5 billion cubic meters, and the reserves of granite are more than 10 billion cubic meters. China's rich granite and marble are spread all over the country, and it has laid a very favorable foundation for the development of the stone industry. Since 2005, China's stone industry has surpassed the traditional stone powers Italy and Spain, becoming the world's largest stone production, consumption and export. After the "Twelfth Five-Year Plan" began, China's stone production and stone industry's added value, main business income, profits, import and export trade have maintained steady growth. In 2012, with the decline of foreign demand caused by the international financial crisis and the European debt crisis, the adjustment of the structure of the domestic real estate market and many other factors, the development of the stone industry has also been seriously affected, and the status quo can be changed to achieve sustainable development. The way. The status quo of China's stone industry is like this. China's stone industry is dependent on the rapid development of the domestic economy and the real estate industry that has continued to grow in foreign countries. In just 20 or 30 years, it has achieved great success, in terms of scale. With regard to the number of employees and the output value, China has become a big country in the world of stone. China's stone market has become an indispensable force in the international stone market. In the near future, the world's stone production and trade center will be transferred from Europe to Asia. After 30 years of rapid reform and opening up, China's stone industry has undergone earth-shaking changes. In the 21st century, China's stone scale It has been ranked first in the world for many years, making China a world leader in stone production, a major consumer, and a major trading country. The growth rate of the stone industry is increasing by more than 25%. While maintaining a stable situation, it tends to rise, and it is also a step in the field of foreign exchange earning. In 2011, the total import and export volume of China's stone reached 7.6 billion US dollars. Chinese stone enterprises developed under the market economy system and invested in mines. The development, exploration, product processing, technology, capital, management and other aspects of mining resources have formed a group of powerful mining enterprises and investment enterprises. Global integration has promoted the development of the stone industry. Entering the 21st century, along with the process of global integration, the world economy has entered a new round of adjustment and development, and it has brought unprecedented opportunities for China's stone industry. China is a veritable stone production and consumption country, a huge market plus The transfer of stone manufacturing in developed countries, many multinational companies have invested in building factories or operating stone products in China, providing a broad space for the development of China's stone industry. During the "11th Five-Year Plan" period, China's economy will grow at a rate of more than 8%. At the same time, the pace of industrialization and urbanization will be further accelerated. This will provide space for the use of stone products, and the low-carbon economy will bring new benefits to the stone industry. Opportunity, building materials industry is recognized as a high energy pollution industry, must promote energy conservation and emission reduction, industrial upgrading and adjustment, decorative stone is a physical process of mechanical processing, its energy consumption is very low, stone mining and industrial processing million The added value of the yuan and the comprehensive energy consumption are only 0.3 tons of standard coal, which is more low-carbon and environmentally friendly. The wastes such as stone powder, gravel and waste generated in mining and processing have been widely used as concrete, stone powder, wall materials, Paving stones basically do the recycling of waste. Stone is a resource-based industry and belongs to the government's consideration of restricting development. Therefore, it has certain policy uncertainty. The dependence of China's stone resources has dropped to 60% to 70%. A large part of it is processing, which is A policy uncertainty, tax policy, including export tax rebates, export tax rates, import tax rates, value-added taxes, etc., processing trade policies, including incoming and processing trade policies, these policy changes will have serious impact on the export of stone products. The impact of even fatal blows. At present, China's economy is still in a state of illusory high. The continuation of this state will make the demand of the domestic stone market continue to grow, leading to an increase in domestic prices and operating costs. The rapid development of China's economy and the overall downturn of the international economy have formed a sharp Contradictions, this will make Chinese companies' international market survival space under pressure and impact. China's stone exports will face more domestic cost pressures and international economic restrictions. China's stone industry has many constraints. China's stone industry is fast and not excellent. It is big but not strong. Most of China's stone enterprises are developed on the basis of township economy and individual workshops. They are small in scale and lack of funds. They lack technology and management. The advantages of market competition and brand, low labor productivity and high energy consumption. At the same time, due to the low barriers to entry, the demand for talent, technology and capital is relatively low. Therefore, small, scattered and slow are still the main features of the industry. Extensive production and processing methods bring serious problems of resources and environment. In the past, extensive processing and production have caused great damage to the stone resources and ecological environment. The single traditional stone processing methods and market order and irregularities Indiscriminate mining, waste of resources, high energy consumption, low output constrain the development of the industry, product homogenization, industry competitiveness. In recent years, the growth rate of China's stone exports has increased rapidly, and there are also many hidden dangers. Due to the low technical level of the domestic stone industry, the overall product grade is low, the scale of enterprises is generally small, the homogenization of products is serious, and at the same time, due to stone enterprises. The level of mining methods and technical equipment is not high, the degree of intensification of production is low, resulting in insufficient competitiveness of the entire industry. The development of stone enterprises should be focused on the strategy of differentiating roads. Take the characteristic business. Because stone companies have generally implemented low-product strategies in the past few years, but after a certain period of time, costs, prices, production processes, materials, etc., can only have a larger development space if they implement differentiated strategies. Although the potential of the stone industry is relatively large, there are still shortcomings that cannot be ignored. The professional level of stone industry is also the most important one. In China's stone industry as a labor-intensive industry, the general cultural level is relatively low, due to the stone. The time of the industry form is relatively short, and most of the stone practitioners have not undergone formal professional training, no professional knowledge of the learning system, and even the drawings cannot be understood, so there is no design or innovation at all. It restricts the development of our domestic stone industry. Standard is not standardized. The standard is the decisive factor for regulating the market order, the premise of the sustainable development of the stone industry, the basis for realizing scientific management, and the fundamental guarantee for entering the international market. At present, the competition is disorderly, mutual price reduction, and The key reason is that the system is imperfect and the standards are not standardized, which greatly damages the overall image of the stone industry. At the same time, it also seriously infringes on the interests of consumers and restricts the development of the stone industry. Low added value and lack of brand awareness. In order to reduce costs and adapt to market demand, in recent years, China's stone enterprises have continuously improved the level of technical equipment, adjusted the quality of the industry, and improved the structure of the products to various natural stones, granites and sandstones. The export of raw materials has already met the needs of the market, the cost of products is low, the composite board, mosaic and all kinds of special-shaped stone with strong competitiveness and relatively high added value have expanded the use and consumption of stone and opened up the international market. . The national "Eleventh Five-Year Plan" puts forward clear development goals for enterprises' energy conservation and consumption reduction. China's stone industry must follow the professionalized new industrialization road, and must correct the abnormal development concept, control the total amount, and scientific development. Because the entry threshold of stone industry enterprises is relatively low, there is no clear boundary between the scale, technical strength and environmental protection investment of enterprises. As a result, many mines are developed in various places and disorderly mining. Therefore, it is necessary for local governments to develop from the long-term development of the industry. The development of the mine will further go to planning, scientifically set up enterprises to enter the market, eliminate small enterprises, and support advantageous enterprises. China's stone resources are very rich, marble, granite, porphyry, sandstone, resources are very large, but the resources are non-renewable characteristics, with the increasing difficulty of resource exploitation and rising production costs, how to achieve the most economic benefits Turn? This is the biggest problem facing companies. Therefore, to find a breakthrough in the circular economy, improve the comprehensive utilization of resources, and continue to lengthen the industrial chain, to maximize the value of resources. Adjusting the industrial structure, developing the circular economy of the mine, and achieving a multi-dimensional resource integration rate are not only the requirements of the national policy, but also the needs of the survival and development of the enterprise. The more resources are collected, the more difficult it is, and the higher the cost, which is the inevitable process for each company to survive and develop. Strengthening technology research and development and developing a circular economy is the road to enterprise development. Transforming the production of light materials, developing light products, enhancing the research and development of deep processing of stone materials, promoting advanced processing equipment, and improving the technical level of the stone industry. Stone enterprises should study the financial crisis to bring the latest impact to the stone industry and formulate corresponding high value-added Stone export strategy, implementation of market diversification measures, for some export enterprises, must selectively transfer export destinations, increase the added value of products, so that technological innovation, product innovation and brand innovation create high value-added and high profits . Stone industry cluster is one of the important characteristics of the development of China's stone industry. It plays an important role in the development of the stone industry. It actively plays the role of industry organization to guide enterprises, work together for common development, challenges and opportunities coexist to develop low carbon. The economy is an opportunity to revolve around the axis of structural adjustment, to innovate and realize the road of sustainable development of the stone industry. The involvement of the capital market promotes the development of stone. The products must be adjusted. Enterprises need to introduce advanced technology and equipment to transform and upgrade. This is facing huge capital demand. The central bank has raised the deposit reserve several times and the scale of bank loans has been declining. The support of credit will inject momentum into the development of the enterprise. In addition to the fixed asset investment in the stone industry, most of the funds are invested in the purchase of blocks. The construction of the mine also requires a large amount of capital investment. Once the capital chain breaks, the whole The operation of the mine will be a fatal blow. The amount of stone units is large, the overall product liquidity is general, and there is a lack of working capital. At this time, if there are new investment projects, it is often necessary to solve the financing needs through loans, although the financing demand of the stone industry is very large, but because There have been no teams and products designed to serve them, so there is no way to solve the financing needs of the stone industry. For the status quo of the stone industry, the financing needs of enterprises must be innovative. For example, in the traditional practice, the survival of stone and other materials cannot be qualified collaterals, which directly limits the financing channels of stone industry enterprises. In the whole stone industry, stone materials The raw materials occupy a large amount of funds with semi-finished products and finished products. If the enterprise cannot sell its long-term goods, it is difficult to achieve leap-forward development in operation. With the multi-channel and multi-form financing of the capital market, the stone enterprises will have sufficient development funds, accelerate the scale expansion, and accelerate the transformation and upgrading, which provides a continuous impetus for the good and fast development of the industry economy. At present, there are a number of financial institutions, various types of investment institutions, foreign capital, monopoly corporate funds, private enterprise funds, non-stone industry enterprise funds, such as real estate, IT industry have invested in stone resources and large-scale market construction, Moreover, the modern investment volume of this part of the fund is on the rise. In the next three to five years, the stone industry will usher in the climax of the listing, and it is also the key stage for the entire stone industry to achieve industrial upgrading. The future stone industry will develop in two directions. The small and medium-sized enterprises take the characteristic route, and the large-scale enterprises take the capital direction. In the current mode of the domestic stone industry, the medium-sized and above enterprises must develop again and again, and the demand for funds is very large. As mining resources become less and less, mining costs rise, the cost of acquiring mines is also rising, infrastructure is weak, environmental pollution is serious, investment attractiveness and a series of social and economic problems are to be solved. The problem requires a lot of investment in construction funds. The competition in the stone industry is actually the comprehensive competition of resources, technology, equipment and talents. Therefore, enterprises that want to enter the capital market must rely on the mine. If the enterprise does not have its own mine, it means no self. The leading products are not competitive in the domestic and foreign markets. As a typical resource and capital-intensive industry, mining has many capital needs, long payback period, and high risk of investment. With sufficient funds, there are bound to be business opportunities when there are challenges, and there are huge opportunities in places with huge risks. With the gradual deepening of the global economy, mineral resources, assets and capital have become the three major valves for the development of the market economy. Resource trade and investment activities are also becoming more frequent. With the rapid development of urbanization and industrialization, the Chinese economy and even the overseas economy The demand for mineral resources is growing at a high speed, which will definitely drive the upgrading of the entire industry. Taking the water head of the largest stone distribution center in the country as an example, it is also actively promoting the vitality of local stone, as well as the product display created by Xiamen Global Stone Trading Center. The large-scale stone procurement center integrating transaction, logistics, exhibition and industry will enhance and boost the stone. The capital market promotes the stone industry, in order to further enlarge and strengthen the stone brand, improve the independent innovation ability of stone enterprises, and introduce and train talents. In 2008, Quanlian Stone Chamber of Commerce and Henan Institute of Architectural Engineering cooperated with schools and enterprises. The combination of work and study mode, jointly cultivate the professional talents of stone professional, and provide a large number of talents for the development of the enterprise. Encourage stone enterprises to introduce advanced equipment and technology, improve the quality of stone products, vigorously advocate stone enterprises to upgrade stone craft products, original innovation capabilities, support enterprises to establish technology research and development capabilities, and enhance independent innovation. Construction of an incubation platform, implementation of government support, enterprise participation, college support, market-oriented, enterprise-oriented operation mode, through the construction of key research directions and research teams, research and research with universities and research institutes, integration of production, study and research to combine stone In the major projects, we will provide support services to the stone industry in accordance with the technical barriers of trade, and through the introduction of technology transfer, technology outsourcing, and consulting training, through the introduction of high-tech and projects, research and development institutions, and expand domestic and international The cooperation of third-party organizations supports the development of high-tech enterprises in small and medium-sized enterprises through cooperation with third-party organizations. Industrial cluster refers to the relationship between competition and cooperation in a specific region. There are geographically concentrated, interrelated enterprises, specialized suppliers, service providers, financial institutions, manufacturers of related industries, and groups of related institutions. The representative of the depth and complexity of different industrial clusters, which represents a new form of spatial organization based on market and hierarchy. Industrial clustering promotes regional economic growth. Relevant research practices show that enterprises in the same industry pursue the maximization of overall interests in cooperation, forming a continuous and close industrial cluster, which is the main way to enhance the competitiveness of enterprises. SMEs in the same industry and their certain regions have further strengthened the division of labor and cooperation, thus forming a more effective means of production organization, and combining the development of industry with the regional economy, so that the proximity of the industrial space is enhanced and greatly reduced. The frequent buying and selling of enterprises and the transportation costs of production increase regional productivity. The economic energy generated by it is the driving force for the entry of external enterprises. Once the prototype of the industrial cluster is formed, it can attract more relevant industries, enterprises, service organizations and professional talents to gather, and generate professional knowledge, production skills, market information, etc. The accumulation effect of the aspect, thereby obtaining more market opportunities, thereby reducing market risks, and also increasing the pressure of competition in the same industry, paying attention to the improvement of transaction rate and cost reduction, and enhancing the innovation and competitiveness of the industry. Take the awareness of branding, strengthen the sense of innovation, enrich the scientific and technological content and cultural content of products, start product brand, strive to occupy the upstream position in the international division of labor in the industrial chain and value chain, continuously explore the form of exhibitions, and expand the international influence of industry exhibitions. At the same time, we actively organize enterprises to participate in large-scale exhibitions and expositions, and borrow ships to go to sea to increase the popularity of stone and the share of domestic and foreign markets. From a single means of marketing to the diversification of marketing methods, expand marketing channels, reorganize the production and processing of stone through e-commerce, large-range gears, road economical management methods, increase market share, is to transform stone production methods The important means is also to achieve the commanding heights of the global development of China's stone industry, and the conception and construction of third-party industry, full process, cloud services, based on the local, covering the country, facing the world, focusing on transforming production management and marketing models, expanding stone Regional brand. How to do it? It is necessary to take the industry exhibition as the entry point, build an Expo Trade Center with exhibition, trade, exchange and promotion, further improve the stone display platform, improve the comprehensive development level of stone, and make the exhibition center a high-grade, good reputation and brand. The stone exhibition hall that rings, never ends, the large stone trading center. The intervention of the capital market has some suggestions for the stone industry. With the capital market, it has occupied high-quality resources. This is the only way for the rapid expansion of mining enterprises. There are several options for the financing of mining enterprises: the sources of resources include government investment, private equity funds, own assets, trusts, and the development fund of the stone industry as the main form, guiding high-quality capital to participate in the development of the stone industry and driving the industry. The rapid accumulation of the formation of the scale of the industry. Guide the industrial agglomeration development, complement the local regional economy, promote the transformation and upgrading of the stone industry, and let the capital market play a greater role in the transformation and upgrading of the stone industry. The stone industry and the local government must promote the development of the stone industry for the intervention of the capital market. To create a good condition, the government should change its functions, deepen the reform of investment and management, and better play the role of the market in the allocation of resources, actively explore effective ways to finance through capital markets, and rely on the strong capital market. Develop and promote the great development of the stone industry.
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