Due to the double negative impact of the foreign debt crisis in Europe and the depression period of the domestic real estate industry, the industry development in the field of hardware decoration has also entered a “cold winter†stage, and some overwhelmed small and medium-sized hardware decoration companies are struggling to keep up. Gaining room for development, and looking at the development of the entire hardware decoration industry is not optimistic.
In order to save the market and seek the development of the hardware, all the major small and medium-sized hardware companies will lead the hardware market warming up on the agenda, and made a variety of attempts, such as: lower prices, promotions, increase promotion, ** And so on, but the results achieved are not satisfactory. Luo Baihui, secretary-general of the International Mould and Hardware & Plastics Industry Suppliers Association, said that hardware companies can only actively explore the development law of the hardware decoration market and find out the root of the problem to recover the mighty style of the hardware decoration industry and continue to employ them in hardware. At the mall to create great results and gain new life!
Innovating as the Core Competence and Promoting the Development of Branded Roads At present, the development characteristics of China's hardware decoration enterprises are: large market size, complex sales system, complicated management structure, and disorderly brands. To solve the above problems, hardware companies must use innovation as their core competitiveness, innovative design to meet consumers’ product demands, and also advocate the brand's long-term development path, fundamentally solving all problems one by one, so as to ensure The sustainable development of the hardware market continues.
Therefore, to do a good job of innovation is to first absorb talents. This is the basic condition for innovation and development. As an enterprise, it is necessary to increase the economic investment in talents, especially the manufacturer companies. Only in this way can we improve the quality of products, jump out of the framework of traditional product design, and produce products that are more in line with the market and win consumption. Market recognition and support.
The advocacy of branding development is to align the diversified products and to concentrate on expanding and strengthening a brand, thus changing the planarization situation in which multiple brands do not have an outstanding achievement. With the improvement of living standards, people are increasingly attaching importance to brand awareness. Therefore, hardware companies can only take the brand strategy line of industrialization, marketization, specialization, and domainization to gain consumers' favor and achieve remarkable results.
In order to improve the quality and diversify channels through technology, we have opened up the market. In recent years, the competition in the domestic and international hardware market has become increasingly fierce. Although hardware companies have started industrial transformation and optimization and upgrading, due to the old ideas of the concept of production, some SMEs still remain in pursuit of On the quantitative level, product quality cannot be guaranteed. Even some small-scale enterprises completely ignore the quality and hit the "low-priced card". This not only disturbs the normal development of the hardware decoration market, but also has a negative impact on the entire industry.
It is reported that in early November of 2011, the Beijing Municipal Bureau of Quality and Technical Supervision released the first edition of the "Product Quality Announcement of Wood Furniture Products in the Production Field." It also pointed out that some wood furniture products were unqualified due to the non-compliance of hardware accessories. Visible hardware accessories have become a key factor affecting the quality of home products, so the quality is always the product's first demand, as a hardware product manufacturer is to strictly control the quality of this mark.
As the saying goes, it is easy to start a business, and if the quality of hardware products does not improve, not only will the market be difficult to expand, but it will also be detrimental to brand building. Even these stable markets that have been won through numerous difficulties will gradually be lost.
Therefore, after the hardware companies have introduced talents, they will comprehensively improve the technology of hardware decoration and manufacture, and maximize the conversion of science and technology to finished products, thus improving product quality and saving costs. With regard to the current market development changes and trends, hardware companies can further strengthen the network construction by opening up diversified marketing channels, increase product visibility and reputation, and thus boost sales growth. At the same time can also be involved in other business methods, such as: advance into the third-tier market, lower the threshold of agents, allowing dealers to represent multiple brands, and ultimately achieve the overall pattern of product development through multiple channels.
Consumer-oriented market is good at tapping potential needs Hardware companies should make corresponding product R&D plans according to changes in the consumer market, and fully implement consumer-oriented product orientation to meet consumers’ internal needs, so as to ensure After the products were introduced, they were accepted and enjoyed by the audience.
In addition to meeting the basic needs of consumers, enterprises must also be good at tapping potential market demands and constantly looking for new profit growth points. For example, some decorative hardware products can not only meet practical functions, but also have strong artistic and interesting features, with distinctive fashion features, to a certain extent, it can attract consumers' attention, and thus trigger purchase behavior. In addition, more and more companies have now developed differentiated products based on the needs of customers, highlighting the effects of novel personalities and helping stimulate consumption.
What is worth mentioning here is that the internal management structure of many hardware decoration companies is very unreasonable, resulting in the loss of human resources, resulting in poor product marketing. Therefore, hardware companies must strengthen internal management, suggest a set of scientific and systematic management mechanisms, and establish a good corporate image, with internal culture deeper than product services, so that the product's brand connotation is more abundant, and ultimately start the product brand, take Brand development on the road.
In addition to the above-mentioned problems and solutions, there are still a lot of issues that need attention and remain to be solved. This requires the hardware company to make a specific analysis based on its own development orientation in combination with the market.
It is believed that through the new markets actively explored by hardware companies, it will certainly be a brand-new development platform, and the future hardware decoration market will continue to be underestimable. Let us look forward to its gorgeous transformation and we will win a hardware at that time. New market prosperity!
In order to save the market and seek the development of the hardware, all the major small and medium-sized hardware companies will lead the hardware market warming up on the agenda, and made a variety of attempts, such as: lower prices, promotions, increase promotion, ** And so on, but the results achieved are not satisfactory. Luo Baihui, secretary-general of the International Mould and Hardware & Plastics Industry Suppliers Association, said that hardware companies can only actively explore the development law of the hardware decoration market and find out the root of the problem to recover the mighty style of the hardware decoration industry and continue to employ them in hardware. At the mall to create great results and gain new life!
Innovating as the Core Competence and Promoting the Development of Branded Roads At present, the development characteristics of China's hardware decoration enterprises are: large market size, complex sales system, complicated management structure, and disorderly brands. To solve the above problems, hardware companies must use innovation as their core competitiveness, innovative design to meet consumers’ product demands, and also advocate the brand's long-term development path, fundamentally solving all problems one by one, so as to ensure The sustainable development of the hardware market continues.
Therefore, to do a good job of innovation is to first absorb talents. This is the basic condition for innovation and development. As an enterprise, it is necessary to increase the economic investment in talents, especially the manufacturer companies. Only in this way can we improve the quality of products, jump out of the framework of traditional product design, and produce products that are more in line with the market and win consumption. Market recognition and support.
The advocacy of branding development is to align the diversified products and to concentrate on expanding and strengthening a brand, thus changing the planarization situation in which multiple brands do not have an outstanding achievement. With the improvement of living standards, people are increasingly attaching importance to brand awareness. Therefore, hardware companies can only take the brand strategy line of industrialization, marketization, specialization, and domainization to gain consumers' favor and achieve remarkable results.
In order to improve the quality and diversify channels through technology, we have opened up the market. In recent years, the competition in the domestic and international hardware market has become increasingly fierce. Although hardware companies have started industrial transformation and optimization and upgrading, due to the old ideas of the concept of production, some SMEs still remain in pursuit of On the quantitative level, product quality cannot be guaranteed. Even some small-scale enterprises completely ignore the quality and hit the "low-priced card". This not only disturbs the normal development of the hardware decoration market, but also has a negative impact on the entire industry.
It is reported that in early November of 2011, the Beijing Municipal Bureau of Quality and Technical Supervision released the first edition of the "Product Quality Announcement of Wood Furniture Products in the Production Field." It also pointed out that some wood furniture products were unqualified due to the non-compliance of hardware accessories. Visible hardware accessories have become a key factor affecting the quality of home products, so the quality is always the product's first demand, as a hardware product manufacturer is to strictly control the quality of this mark.
As the saying goes, it is easy to start a business, and if the quality of hardware products does not improve, not only will the market be difficult to expand, but it will also be detrimental to brand building. Even these stable markets that have been won through numerous difficulties will gradually be lost.
Therefore, after the hardware companies have introduced talents, they will comprehensively improve the technology of hardware decoration and manufacture, and maximize the conversion of science and technology to finished products, thus improving product quality and saving costs. With regard to the current market development changes and trends, hardware companies can further strengthen the network construction by opening up diversified marketing channels, increase product visibility and reputation, and thus boost sales growth. At the same time can also be involved in other business methods, such as: advance into the third-tier market, lower the threshold of agents, allowing dealers to represent multiple brands, and ultimately achieve the overall pattern of product development through multiple channels.
Consumer-oriented market is good at tapping potential needs Hardware companies should make corresponding product R&D plans according to changes in the consumer market, and fully implement consumer-oriented product orientation to meet consumers’ internal needs, so as to ensure After the products were introduced, they were accepted and enjoyed by the audience.
In addition to meeting the basic needs of consumers, enterprises must also be good at tapping potential market demands and constantly looking for new profit growth points. For example, some decorative hardware products can not only meet practical functions, but also have strong artistic and interesting features, with distinctive fashion features, to a certain extent, it can attract consumers' attention, and thus trigger purchase behavior. In addition, more and more companies have now developed differentiated products based on the needs of customers, highlighting the effects of novel personalities and helping stimulate consumption.
What is worth mentioning here is that the internal management structure of many hardware decoration companies is very unreasonable, resulting in the loss of human resources, resulting in poor product marketing. Therefore, hardware companies must strengthen internal management, suggest a set of scientific and systematic management mechanisms, and establish a good corporate image, with internal culture deeper than product services, so that the product's brand connotation is more abundant, and ultimately start the product brand, take Brand development on the road.
In addition to the above-mentioned problems and solutions, there are still a lot of issues that need attention and remain to be solved. This requires the hardware company to make a specific analysis based on its own development orientation in combination with the market.
It is believed that through the new markets actively explored by hardware companies, it will certainly be a brand-new development platform, and the future hardware decoration market will continue to be underestimable. Let us look forward to its gorgeous transformation and we will win a hardware at that time. New market prosperity!
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