Global mold industry analysis China's flagship national brand

In the United States, the mold industry is considered to be "the cornerstone of industry." In Japan, the mold industry is even more respected as "the original power to enter the affluent society." In China, the State Council adopted the “Restructuring and Revitalization Plan for the Equipment Manufacturing Industry” and also focused on the technical level of molds and their manufacturing equipment. What kind of mold, in the end, what kind of charm it enters the high-level position in the industrial field? Analyzed by Luo Baihui, head of the International Die and Hardware Plastics Industry Suppliers Association, molds refer to the manufacturing equipment made of plastic, rubber, metal, powder ink, glass and other mold materials through processing equipment. It belongs to intermediate products in the production process. However, due to its advantages of fewer processes, high material utilization, low energy consumption, easy production, etc., it is widely used in the automotive, energy, machinery, electronics, information, aerospace industry and daily life. For example, we are familiar with printer shell products such as OA equipment molds, in addition to medical, consumer electronics and other industries used mold products.

The global mold output value is 100 billion US dollars According to Luo Baihui, director of the International Die and Hardware Plastics Industry Suppliers Association, the world mold industry has been steadily rising since 2001, with an average growth rate of more than 5%. By 2008, the market size will be close to 78.9 billion. USD, it is estimated that the output value of the mold industry in 2011 will reach 100 billion US dollars. Although China's mold industry started earlier, it is still considered as a subsidiary industry and it is developing slowly. Its sales scale is not as good as foreign markets. However, in terms of development speed, China's growth rate is much higher than the overall speed of the world mold industry. From 2001 to the financial crisis, there was basically double-digit growth. Many mold companies are relatively small in scale, but the scale effect is gradually emerging. At present, major large-scale mold enterprises have gathered in South China in East China. The provinces with the fastest development and the most concentrated mold production are Guangdong and Zhejiang. The output of molds has accounted for more than 60% of the country's total. In 2008, die production in East China and South China respectively reached 4.984 million sets and 3.1029 million sets, which accounted for 39% and 24% of the total output of the seven major regions. The combined output accounted for 63% of the total output of the country. In particular, the OA equipment industry is developing vigorously, with an annual growth rate of 25% to 30%.

Car molds hit the national brand In 2010, China's auto production and sales both exceeded 18 million vehicles, reaching 18,264,700 cars and 18,016,900 cars, setting a new record for global auto production and sales, and being the world’s largest producer and seller of automobiles. According to Luo Baihui, head of the International Die & Mould and Plastic Industry Suppliers Association, such a huge demand market will significantly drive the rapid development of the mold industry that provides equipment for the auto parts industry. The annual production capacity of the domestic automobile stamping die industry is only 8 billion to 1 billion yuan, while the demand for molds in the Chinese auto market has reached more than 20 billion yuan. The rapid development of China's automobile industry has brought higher and higher requirements to the mold industry, and has also provided tremendous impetus for its development. With the further adjustment of policies, the growth rate of the automobile mold industry will tend to be flat in 2011, market competition will further intensify, and auto mold enterprises will face greater opportunities and challenges.

The rapid development of China's entire vehicle has directly stimulated the rise of the automotive aftermarket. The development of China's auto parts industry has become the focus of attention. Especially in some developed regions of Europe and America, China’s auto parts industry is called In the gold industry, the global auto center has subsequently shifted to China, which has brought great opportunities and competition to the Chinese auto aftermarket. As one of the pillar industries of the national economy, China's auto parts industry has a long way to go in the future. In the face of huge market development potential, after years of development, there are corresponding giants appearing in various product areas of domestic auto parts companies, such as Fast's transmissions; filters of Global, Leopard King, and Fleetguard; Lutheran , Kylin, Baiyun's brake pad products all enjoy a certain reputation in the international market and gain corresponding market share. In addition, many domestic auto parts companies that specialize in foreign trade are not to be underestimated in the international market. The advantages of multinational auto parts and components companies entering the Chinese market have so far led to the disappearance of only local auto parts companies in terms of quality and technology. Local auto parts companies have made product quality and core technology the main breakthrough in their development. Core direction. In addition, the brand awareness of domestic auto parts companies has also been greatly improved. The promotion and promotion strategies and multinational auto parts and components manufacturers are irrespective of whether or not they have brought great pressure on the development of multinational auto parts and components companies in China.

Many local auto parts companies have stated that they will enter the international market in the future and develop national auto parts enterprises. At present, some auto parts manufacturers in China are eager to open the international market, and the quoted prices are far lower than the average price in the international market. Actually, this is not a wise move: once one's own profit rate is very low, it is not conducive to the company’s Long-term development; Secondly, in the eyes of some big companies, it is not the lower the price, the better. Some big companies think that if a product does not have a reasonable profit rate, its product quality may be compromised. What is even more serious is that domestic enterprises that produce export products compete with each other in price competition and may cause foreign anti-dumping complaints. Therefore, when domestic manufacturers offer foreign companies, they must first master the international market and avoid the unfavorable consequences caused by random quotes.

Luo Baihui said that domestic auto parts companies need to develop the international market on the basis of maintaining a good market order. Only in this way can we achieve long-term development in the international market to compete with foreign-invested parts and components traders, and at the same time maintain a good image of Chinese auto parts companies in the international market and promote Chinese auto parts products and technologies.

In recent years, China's mold industry has achieved rapid development. The structure of China's mold products has further tended to be reasonable. The share of high-tech, large-scale, sophisticated, complex, long-life molds has increased from 20% to 30%. In 2010, China's mold sales reached 112 billion yuan. yuan. At the same time, the equipment level of China's auto mold enterprises has been continuously improved, the level of technology has been continuously improved, the production capacity has been strengthened, and the auto mold industry has shown a new trend of development.

Li Jianhua, vice chairman of the China Mould and Die Association, and Dongfeng Automobile Mold Co., Ltd. general manager, said in an analysis of the Chinese automotive mold market that China's mold industry has entered a period of rapid development. In the past 10 years, the mold industry has been growing at an annual rate of 15%. development of. The huge potential of the Chinese automotive market has brought more room for the development of automotive molds. In 2005, the national characteristics of the entire vehicle, including the import of imported vehicles and local production of key components, also increased the opportunity for mold enterprises to produce molds for exterior car covers. Li Jianhua pointed out that in the context of this industry, how to seize the opportunity and respond to the market depends on which company is stronger in technological strength, better in product quality, and higher in competitiveness.

Li Jianhua said that in recent years, Dongfeng Automobile Mould Company has intensified efforts in strengthening technology, quality, cost, and service, persisting in technological progress and process improvement, increasing R&D investment, and relying on scientific and technological progress and technological innovation. Improve the manufacturing level of the company. The application of new technologies and new technologies has greatly shortened the processing time and improved the production efficiency and processing quality. They also continue to introduce advanced design and programming software to enhance their knowledge of NC knowledge training. They have all achieved 3D design, NC programming and CNC machining.

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