HC Security Network News "Smart Home Security" concept At the beginning of the rise, many companies still follow the traditional family security thinking, from the perspective of smart cameras and intelligent security alarms, the home entrance layout, but the harvest is not effective People's minds, although the sales of home smart cameras are not bad, but there is no explosive trend, the pain points of the users are not deep enough, and the entire smart home security business has not achieved a breakthrough.
Smart locks are now the most prominent role in the smart home security category. This black horse is not born, but is thick and thin. From electronic locks to fingerprint locks, from fingerprint locks to smart locks, from smart locks to cloud locks, with the advancement of MEMS and computers, the face of mechanical locks has changed dramatically.
The reason why the lock is not concerned by people is that the lock is a low-cost product, and the concept of iteration is not updated in the user's mind. Secondly, the lock has a long service life and is generally used for more than seven or eight years. Therefore, the lock is difficult to attract the attention of the user. Nowadays, with the use of new technologies such as smart home, Internet of Things and cloud computing, smart locks have gradually attracted people's attention. Although many people have enjoyed the convenience and security brought by smart locks, there is still a long way to go before they can be fully popularized.
But once accepted by most people, the development of smart locks will be overwhelming. Just like the smartphones of the past, not only did the international mobile phone giants such as Apple and Samsung, but also domestic mobile phone manufacturers such as Huawei, ZTE, OPPO, vivo and Xiaomi.
More importantly, a number of post-knowledge mobile phone factories such as Nokia and Motorola have fallen. In fact, today's smart locks, like the smartphone market seven or eight years ago, are still in the early stages of development and market adoption, and they still face many uncertainties. So, can smart locks reproduce the brilliance of smartphones?
In the view of the door lock, although the smart lock does not necessarily replace the feature phone in just a few years like a smart phone, with the improvement of people's living standards, the smart lock will also appear in the next few years. Development. The reason for making such a judgment is based on the following reasons:
1. Support at the national policy level. In September 2013, the “National Internet of Things Development Special Action Plan†jointly issued by 14 departments including the National Development and Reform Commission and the Ministry of Industry and Information Technology clearly pointed out that smart homes should be cultivated as emerging industries; the national “Twelfth Five-Year Plan†also clearly pointed out that intelligence will be Home is nurtured as one of the strategic emerging industries. As an important part of smart home, smart lock will also gain more room for development under these favorable policies.
Second, the boost of consumption upgrades. The 80s and 90s that have grown up with the Internet have become the mainstay of the consumer market. They are more accepting of fashion, intelligence, and personalized products. At the same time, with the arrival of the post-90s wedding tide, they will also be intelligent. Home, including smart locks, smart home appliances and other products have a certain role in promoting.
Third, the smart security just needed to promote. According to relevant police data, 65% of burglary cases are unlocked using technology, 19% are climbing into the room, and only 5% are violently knocking into the room, which means that in the future smart home era, security still remains. It is the biggest need. And smart locks will become the biggest winner of smart home and smart security.
Fourth, the temptation of the blue ocean market. South Korea is the country with the highest penetration rate of smart locks. Basically, more than 80% of residents can use smart locks. China's current penetration rate is less than 3%, which means that more than 90% of the market will be popularized in the future, so the smart lock will remain a blue ocean market in the next decade.
In summary, smart locks are likely to become another billion-dollar market after smartphones. Although the smart lock market space is very large, the prospects are also optimistic, but there are still many problems to be fully popularized:
First of all, the price is too high. At present, the price of general smart locks is around 3,000 yuan, and the price of smart locks for some foreign and domestic first-line brands is even as high as five or six thousand and seven thousand. For users, the price of 1000-2000 yuan is the most acceptable, just like the popularity of thousands of smart phones in the past, only after the price-performance ratio has increased, the amount will be raised.
Second, there are no strong brands. According to research, more than 90% of users do not know what the smart lock brand has, and less than 10% of users can barely say one or two international brands or domestic brands. Although many smart lock brands have a certain reputation in the industry and engineering fields, they are still far from the popular brands. Therefore, how to change from industry brand to mass brand in the future is still an important task for major smart lock companies.
Finally, the service can't keep up. As a reinstalling industry, smart locks are essential for after-sales and service, and this is the shortcoming of many smart lock companies. The smart lock should be fully popularized. The first thing to do is to electronically consume the smart lock. Only the service like air conditioner can make the user feel relieved. The second thing to do is to make the channel sink.
Smart locks must be sold and serviced, of course, the layout of the channel. However, if the channel layout is still limited to traditional channels, it will be difficult to serve more end users. Therefore, the popular channels such as Shangchao, online and home appliance market will be the focus of the future.
Intelligentization is the general trend of all industries, as is the lock industry. Therefore, it is not important that the smart lock can reproduce the brilliance of the smart phone. What is important is how to make it acceptable and acceptable to more end users.
Editor in charge: Zhang Zequn
Graphite Electrode,Rp Graphite Electrode,Regular Power Electrodes,Graphite Electrode With Nipples
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