HC Security Reuters new generation of smart lock with the traditional fingerprint lock, password lock, the biggest difference is that the mask lock that is both anti-theft lock function, increased intelligent management capabilities. You have a lot of management that can't be realized can be handed over to the smart lock to complete: sell the house, you don't have to go to the scene, send a one-time use cloud key to the intermediary, the things that open the door can be easily solved. If the house is rented, as long as a cloud key with a set deadline is issued to the person who rents the house, the expiration door will not open, the rent will be paid, and the cloud key will be reissued, without asking you to rent.
The rapid rise of technologies such as face recognition and artificial intelligence has brought about tremendous changes in people's lives. Nowadays, after simply replacing a smart door lock, users can open their own doors through face recognition, fingerprint recognition and other means, and intelligent home life scenes are also receiving more and more consumers' attention. According to industry reports, the smart door lock industry for household use in China is currently in the early stage of industrial explosion. And this momentum has emerged in the market sales, the country began to usher in the smart door lock "change lock tide."
Four advantages promote the explosive growth of smart door locks
You don't need to bring a key when you go out, but you can solve the problem of “with the key†from the root cause by directly fingerprinting, password, or even unlocking the mobile phone. When encountering violence and technology, you can automatically recognize the alarm and even directly report the alarm. At any time, assign the corresponding fingerprints, passwords and other "keys" to the nanny, friends, tenants, etc., and delete them quickly when not in use, eliminating the trouble of replacing the lock core; receiving the opening information at any time to understand the family's entry and exit, especially for the elderly and children. provide help……
Different from the general mechanical door lock, the opening and management methods are more convenient, and the smart home use scene created by the smart smart door lock is very bright.
In fact, smart door locks have been around for a long time. Before they were used in commercial scenes, such as hotel doors and office building access, the market has matured. However, with the development of technology and the growing demand for smart homes, today's smart door locks are favored by more and more home consumers with their powerful functionality and security, and are experiencing explosive growth.
According to data from Jingdong 618, consumers' search for smart door locks has increased significantly, and sales of smart door locks have increased by 510% year-on-year. Among them, the sales of Panasonic brand in 618 exceeded the full month of May, and new products of kaadas (kaadas) K8 pre-sales increased by 480% in June from May.
As the brand of the Jingdong 618 smart door lock sales list, Fang Jieqiong, the director of the business department of Deschmann E-commerce, said that the domestic lock market has long since departed from the era of “Iron Generalâ€. The use of locks is changing with each passing day, magnetic cards, fingerprints, passwords, faces. High-tech technologies such as identification are constantly upgrading. People are paying attention to the convenience, advancement and fashion of the locks while paying attention to the safety of locks. According to a survey of the physical access control market, more than 70% of end users and 80% of industry respondents believe that in the next three to five years, they hope to replace the current mobile phone, key card, label or credential card. Traditional door lock.
E-commerce, brand targeting trends
The widespread use of big data makes it easier for e-commerce platforms and brands to grasp consumer trends and react quickly, which in turn can drive the rapid growth of consumer trends. Among them, smart door lock is a typical case.
According to the person in charge of the furniture and building materials department of Jingdong Mall, last year's sales data has seen the emergence of smart door locks. At the beginning of this year, Jingdong has launched a dedicated working group for smart door locks, which is responsible for all aspects of operations, and many The brand began to cooperate in depth.
The domestic brand Yun Mao chose to log in to the Jingdong financial crowdfunding platform to promote the smart door lock business. In the crowdfunding activity that ended on April 2 this year, the cloud cat smart lock crowdfunding eventually exceeded 10 million yuan. The person in charge of the cloud cat e-commerce said that the quality and function of the successful crowdfunding product itself is an internal factor. The advantage resource of the Jingdong platform is a strong external power factor. “Intelligent door locks are relatively new things, and Jingdong platform owns A strong high-quality user group, they have higher requirements for quality consumption, but also have a stronger acceptance of new things." Jingdong's latest financial report shows that as of the end of March this year, Jingdong's annual active users reached 240 million.
Cadiz values ​​the resources and operating model advantages of the e-commerce platform. Through close cooperation with JD.com, Cadiz has launched a new K8 that has been developed for many years. By touching the fingerprint unlocking method of the cross-blind point, K8 helps to facilitate the use of some people with special needs, and supports remote authorized APP to open the door and other functions. Chen Hongyi, head of e-commerce at Kedi Shi Jingdong's flagship store, said that as a leading e-commerce company in China, Jingdong has established a strong logistics distribution network and service system, while strong big data capabilities and rapid consumer feedback can be promoted by the brand. Product iteration upgrade to help, is a rare quality partner of Caddy.
In addition, in the process of deepening the trend category market, e-commerce platforms and brand owners are also more willing to join hands to solve industry pain points. As we all know, smart door locks have high professional requirements for installation, and Jingdong cooperates with brands to provide free on-site installation services. At the same time, during the 618 period this year, Jingdong launched a “30-180 insurance†service for smart door locks, that is, the brand can cooperate with Jingdong to provide consumers with corresponding return insurance services. During the insurance period, consumers can enjoy the package within 30 days. Retired, only change the service within 180 days, completely consuming consumer concerns about the new things of trying smart door locks, but also speeding up the popularity of smart locks.
Domestic smart door lock sales will exceed 32 million sets in 2019
With the continuous development of the country's urbanization and the continuous improvement of the living environment, the concept of smart home has gradually penetrated the hearts of the people. The demand for smart door locks by home users will continue to increase, and the market will have a large development period of blowout.
The China Smart Door Lock White Paper 2017 released by Analysys think tank said that the favorable factors such as technological development and consumption upgrade will promote the rapid development and penetration of China's smart home industry, and with the change of user consumption concept and the loopholes of traditional security products, Users' demand for security products continues to increase. Among them, smart door locks become smart home entry-level products. Cameras, door locks, detectors and alarms have formed a relatively complete security system, providing a safer and more efficient three-dimensional security system.
"China Smart Door Lock White Paper 2017" pointed out that the current domestic smart door lock penetration rate is still relatively low, and there is huge room for future development. At present, China's smart door lock market share is less than 3%, while the European and American markets are 50%, and Japan and South Korea are 80%. According to forecasts, the sales volume of the domestic smart door lock market will remain around 100% from 2017 to 2019. By 2019, the sales volume of smart door locks in China will exceed 32 million sets.
Editor in charge: Zhang Zequn
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