With the prevalence of furniture online marketing, furniture online group buying is "rising", and online group buying has become an emerging shopping method in the furniture market. The emergence of online group purchases has brought a new round of shopping experience to many consumers, and it has also brought great opportunities and challenges to online group purchase marketing companies.
In recent years, the furniture network market has occasionally held furniture "spike" and "limited time buying" activities. The popular word on the Internet-"group buying" is familiar to many people. "Group buying", as the name suggests, is group shopping. It refers to a way of shopping where consumers who know or don't know join together to buy and collectively bargain with the merchant to get the best price. According to the principle of small profits but quick sales, large quantity and excellent price, merchants can give group discounts below retail prices and high-quality services that cannot be purchased separately.
It is reported that there are currently two ways of group buying in the furniture market: one is led by home stores and many brands participate; the other is a single furniture brand. Many brick-and-mortar furniture stores have chosen to cooperate with shopping websites to summon group purchase members online. Members can first experience and check the goods in the brick-and-mortar store, and then place orders online to purchase. The advantage of group buying is that the more group buying, the lower the discount. For example, Qumei Furniture ’s physical store furniture is sold at almost regular prices, with discounts of up to 10%, but online group purchases can enjoy a discount of 5.5.
This kind of marketing method has made many merchants taste the sweetness. Merchants sell through physical furniture stores and provide group purchase promotions through the Internet, which not only increases sales in a short period of time, but also plays a role in brand promotion and marketing. It can be said that online group purchase marketing enriches the retail system of the furniture industry, so online group purchase has become a marketing method followed by many businesses.
The emergence of any new marketing method will usher in opportunities and challenges. Online group buy marketing is no exception. According to the survey, many merchants believe that online group buying marketing is not yet mature in the furniture market. The biggest feature of online group buying is the low price, which has also brought a certain impact on furniture stores and has an impact on mainstream sales channels. According to experts, the business of furniture factories hastily "followed the trend" and adopted online group purchase marketing. If the after-sales service is not done well, it is likely to damage the brand image of the furniture and be self-defeating. It can be seen that the group buying activities organized by merchants not only need to make continuous adjustments according to the needs of consumers, but also need to have sufficient market response capabilities.
Today's consumers are mostly rational shopping, advocating "saving money is the last word", and strive to be good and cheap, therefore, the group purchase products provided by furniture manufacturers must not only ensure the quality of the product, but also need to provide personalized furniture products to meet the huge Different personal needs of the group buying team.
Due to the characteristics of a clear and stable target customer group and concentration of group buying activities in the group purchase marketing model, furniture manufacturers also need to seize the opportunity to promote corporate publicity, provide explanations on brands, product quality, after-sales systems, etc., to enhance brand influence force. You can also issue brand VIP cards in a targeted manner, with which you can enjoy exclusive discounts, etc., which can increase the consumer's sense of superiority and increase the reputation of the company.
In addition, furniture companies and cooperative group purchase websites have reached an agreement on after-sales service, providing consumers with a comprehensive after-sales service system, eliminating consumer doubts and worries, ensuring that products and quality services are not discounted, and will certainly win the reputation of consumers.
For more furniture information , go to http://news.gojiaju.com/
                  Welcome to provide news interview clues Advertising / News Hotline Transfer 8004 QQ
Polypropylene fiber by polypropylene and a variety of organic and inorganic materials, refined by special composite technology, products can be formed in the concrete three-dimensional supporting role to the distribution of the mesh, the micro cracks formed at the beginning of the hardening concrete was blocked in the process of development, to develop further. Thus, it can improve the fracture toughness of concrete and improve the anti-seepage properties of concrete. It is a new ideal material for mortar, concrete engineering, anti-cracking, anti-seepage, wear-resisting and heat preservation.
The anti-cracking ability of the non-structural crack in the plastic stage of concrete is improved.
It is a kind of effective rigid self-waterproofing material.
The range of noil is 0.6-1.8 kg/m3, and the concrete anti-cracking anti-seepage is usually 0.9kg/m3.
Main functions: to prevent concrete cracks, improve the permeability resistance of concrete, improve the freezing-thawing resisting performance of concrete, improve the impact resistance of concrete, folding resistance, fatigue resistance, seismic performance, improve the durability of concrete, aging resistance, improve the fireproof performance of concrete.
Fiber Concrete,Mortar Fibre,Crack Resistant Fiber Concrete,Crack Resistant Mortar Fibre
Hebei pancan trading co. LTD , https://www.hbpancanshangmao.com