Guangdong Louvre Home Furnishing officially became "National AAAA Tourist Scenic Spot"

On September 29, a beautiful stop was added to the Shunde tourist area. Guangdong Louvre Home Furnishing Group's "National AAAA Tourist Scenic Spot" was officially unveiled today. Guangdong Louvre International Furniture Expo Center successfully passed the approval and was awarded "National AAAA Tourist Scenic Spot", becoming the first home furnishing store of 4A scenic spot in the country. At the same time, in order to greet the upcoming Mid-Autumn Festival and National Day, the Louvre will also launch an elaborate National Day feast, inviting tourists from all over the country to experience it in person.
Origin: Do more than malls
At Guangzhou Airport, huge advertisements of the Louvre Museum can be seen everywhere. On the main roads from Shunde to the surrounding areas, Lecong Furniture and the Louvre ’s striking language are also star-studded. The layer covers outward. Now the business card of this furniture store will bear the title of tourist scenic spot, which means that not only the local corporate brand image has been widely recognized and further improved by the outside world, the city of Shunde Lecong will also win another city competition Powerful cultural brand.
"Furniture stores across the country are everywhere, and we hope that consumers come to the Louvre to see not only commodities, but the art center, a unique landscape." Chen Guifang, president of the Louvre Home Furnishing Group, said, "We have always been committed In order to build the Louvre as the world's top fashion tourism shopping paradise for home furnishing. Traditional consciousness believes that scenic spots generally look at the scenery, and good business models can also become commercial tourist scenic spots. We want to create a new model of China's commercial tourism. The organic combination of shopping provides customers with a value of 1 + 1> 2. Consumers come to the Louvre not only for shopping, but also to feel the world's mainstream home life culture. "
Since the reform and opening up, Lecong has won the reputation of China ’s “commerce and trade capital” with its three professional markets of steel, plastics, and furniture. Lecong has not stopped after having the scale of a ten-mile long street in furniture. The direction of exploration, and the local company Louvre does not take the usual road, it also proves to the world that in addition to commercial advertising, honest operation, and good reputation of domestic and foreign customers, furniture sales create a global furniture hall, release brand influence, and sell furniture Making a tourist scenic spot is more conducive to achieving a win-win situation between industry and city.

Tourism: Let consumption become life enjoyment

On the colorful flyers listed in the Louvre, the money-raising activities are exciting. For example, during the National Day, the Louvre Home Furnishing Group and the Ferrari brand held a grand "buy furniture, send Ferrari" theme granting and gift activities, advocating a "leisure healthy, low-carbon and environmentally friendly" lifestyle. Secondly, from October 1st to 4th, the extreme cycling sports BMX tour; from October 1st to 6th, the "model art furniture exhibition" was held on the spot. Fashionable and beautiful models, as well as new autumn and winter art furniture in 2012 complement each other, and the charm of the artist's residence can be presented, which brings consumers different inspirations for home life. Wei Hongxing, the brand director of Louvre Home Furnishing Group, said, "We have always spent a lot of energy thinking about: how to provide consumers with a higher level of buying experience? When consumers realize the purchase, they can get a" multidimensional emotional infection ", that is in In a limited commercial space, consumers are encouraged to freely sense, communicate and release vision, hearing, taste, touch and emotion. Therefore, on May 1st, we chose MINI golf aerobics and replaced the ordinary with the "winning" interaction method. The way of drawing lottery, to convey the message of 'struggle, enterprising, happiness, health, sports and happiness' to consumers. Then on the "Eleventh", we will upgrade the concept: advocating leisure and healthy, low-carbon and environmentally friendly lifestyle. Appeal: return to nature and enjoy life. "

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